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All Journal INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Jurnal Sipakatau: Inovasi Pengabdian Masyarakat
Rosnani Said
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Humanities Economics, Econometrics & Finance Education Engineering Social Sciences

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EXPLORING THE NEXUS OF PROJECT-BASED LEARNING, ECONOMIC FACTORS, AND MARKETING SUCCESS: AN INTEGRATED EXAMINATION Ahmad Talib; Rosnani Said; Fuadah Johari; Iyad Abdallah Al- Shreifeen
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 5 (2024): May
Publisher : Adisam Publisher

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Abstract

This paper undertakes a comprehensive exploration of the intricate interplay between project-based learning (PBL), economic variables, and marketing outcomes, delving into their multifaceted intersectionality. By meticulously examining how economic conditions influence the implementation of PBL initiatives and subsequently affect marketing efficacy, this study aims to offer valuable insights beneficial to educators, policymakers, and marketers. Employing a multifaceted analytical framework, we delve into the nuanced ways in which socioeconomic status impacts the adoption and effectiveness of PBL strategies, and how these strategies, in turn, shape marketing approaches and outcomes. Drawing on both empirical research and theoretical constructs, we illuminate the complex dynamics between education, economics, and marketing, providing a holistic perspective that reveals avenues for enhancing educational practices and optimizing market performance.
Sosialisasi Peningkatan Brand Awareness Pada UMKM Wisata Kuliner Lego-Lego Center Point of Indonesia Makassar Emily Nur Saidy; Rustan DM; Dirmansyah Darwin; Rosnani Said; Sri Prilmayanti Awaluddin
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Volume 1 Issue 4 Juni 2024: Jurnal Sipakatau
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v1i4.2411

Abstract

This socialization aims to increase brand awareness of MSMEs at Lego-Lego Centre Point of Indonesia, Makassar. This research combines qualitative and quantitative approaches, with the qualitative method involving literature review, interviews with MSME owners, and on-site observations, while the quantitative method involves visitor surveys and statistical analyses. The results show that culinary MSMEs in Lego-Lego CPI Makassar have low brand awareness, with many MSME owners not understanding the importance of branding strategies and marketing aspects. However, the socialisation conducted succeeded in improving their understanding of brand awareness as well as providing practical skills in managing branding. The use of social media, collaboration with influencers, and attractive product packaging proved effective in increasing brand awareness. Based on the results of this study, it is concluded that increasing brand awareness is very important for culinary MSMEs in Lego-Lego Centre Point of Indonesia. Socialisation involving digital marketing strategies, collaboration with influencers, and attractive product packaging can help MSMEs increase their brand awareness. It is recommended that MSMEs allocate sufficient resources for marketing and branding activities and continue to develop knowledge and skills in managing effective branding strategies. Thus, it is expected that culinary MSMEs in Lego-Lego CPI Makassar can develop more rapidly and become major players in the culinary tourism industry..
Co-Authors - Sri Prilmayanti Awaluddin, - Dirmansyah Darwin Emily Nur Saidy Fuadah Johari Iyad Abdallah Al- Shreifeen Rustan DM Talib, Dr. Ahmad