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All Journal Journal of Nursing Invention INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Mariatul
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Economics, Econometrics & Finance Education Health Professions Nursing Public Health

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INTEGRATED MARKETING STRATEGIES IN BOOSTING THE CUSTOMER EXPERIENCE: AN APPROACH TO THE SERVICES INDUSTRY H. Mohdari; Pamungkur; Mariatul
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 5 (2024): May
Publisher : Adisam Publisher

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Abstract

This article aims to explore the influence of Integrated Marketing Strategy (IMS) in improving customer experience in the context of the financial services industry. It involves a review of the literature on integrated marketing strategies and customer experience, in the financial service industry context, which can lead to an in-depth understanding of the impact of IMS on enhancing customer experience. IMS helps deliver brand messages consistently across different channels, encourages higher customer engagement, and creates more personal and relevant interactions with customers. Moreover, in the context of financial services, IMS can also help build customer confidence, which is critical in this industry. However, the study also emphasizes that the success of IMS in improving customer experience requires a deep understanding of customers and technology investments to analyze customer data.
H Hubungan Dukungan Sosial Keluarga Dengan Efikasi Diri Remaja Di SMAN 1 Banjarmasin Mariatul; Dhian Ririn Lestari; Eka Santi
Journal of Nursing Invention Vol. 5 No. 1 (2024): Journal of Nursing Invention
Publisher : LPPM Universitas Sari Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33859/jni.v5i1.551

Abstract

Background: Adolescence is a transitional period from childhood to adulthood. During adolescence, changes occur involving three aspects: biological, cognitive, and socio-emotional. Adolescence is referred to as a period of "storm and stress." Adolescents are not free from problems that can arise from various factors (both internal and external). Adolescents need support, with the most important support coming from family social support, to build self-efficacy and avoid stress. Objective: This study aims to determine the relationship between family social support and self-efficacy in adolescents at SMA Negeri 1 Banjarmasin. Method: This research is a quantitative study with a cross-sectional approach, using a stratified random sampling technique (n=258). The research instruments used include a demographic data questionnaire, the Perceived Social Support-Family (PSS-Fa) scale, and the General Self-Efficacy Scale. Data analysis was conducted using the Spearman test. Result: The results show a relationship between family social support and self-efficacy in adolescents (p=0.760 <0.05). The data indicate that the majority of adolescents have poor family social support and low self-efficacy. Conclusion: he majority of adolescents at SMA Negeri 1 Banjarmasin have poor family social support and low self-efficacy. Thus, it is concluded that there is a strong relationship between family social support and self-efficacy in adolescents at SMA Negeri 1 Banjarmasin
Co-Authors Dhian Ririn Lestari Eka Santi H. Mohdari Pamungkur