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All Journal Jurnal Riset Rumpun Ilmu Bahasa (JURRIBAH) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Fonologi: Jurnal Ilmuan Bahasa dan Sastra Inggris
Lira Mey Nisa
Unknown Affiliation
Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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ANALYSIS OF THE USE OF CODE MIXING IN INSTAGRAM POSTS AS A BRAND IMAGE STRATEGY FOR LOCAL BRANDS Lira Mey Nisa; Octavia Amelia; Nijmal Adawiyah; Yolanda Marchella
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 7 (2024): July
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Through Critical Discourse analysis, the research aims to analyze the use of code-mixing in Instagram posts by Indonesian local brands and its impact on brand image. The use of code-mixing in a local brand's Instagram post is the main concern of the researcher. Using Fairclough's Critical Discourse Analysis theory, which consists of text dimensions, discourse practices, and social practices, data in the form of captions of local brands' Instagram posts from the @erigostore Instagram account were analyzed to identify patterns of code-mix use and evaluate its impact on brand image. The total data analyzed was 10 Instagram posts through Erigo's official account. The results show that code-mixing enhances Erigo's sense of modernity and practicality, proximity to Audience, professionalism, and reflects openness to global influences. This strategy reinforces Erigo's image as a brand that follows trends, is familiar with its bilingual audience, and is competitive in the international market. This research adds to the understanding of the influence of code-mixing in social media on brand image in a multicultural society.
The Dilemma of Language Ethics and Freedom of Expression in the Use of Language in Social Media : Analysis of the Hate Speech Case Lira Mey Nisa; Tiodame Layupa Simanullang; Rita Hartati
Fonologi : Jurnal Ilmuan Bahasa dan Sastra Inggris Vol. 2 No. 4 (2024): Jurnal Ilmuan Bahasa dan Sastra Inggris
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/fonologi.v2i4.1233

Abstract

This research examines the dilemma between language ethics and freedom of expression in relation to hate speech on social media. A mandatory human right, freedom of expression allows people to express their opinions and encourages democratic society. Its misuse on digital platform, however, frequently leads to hate speech that incites animosity, reinforces assumptions, and insults the dignity of the target audience. This research qualitatively analyzes cases of hate speech and freedom of expression in social media spaces through discourse and content analysis. As a result, this research illustrates the dilemma between the expression of hate speech that violates ethical boundaries and the defense of freedom of expression in a democratic society. It also explores principles to maintain the balance between freedom of expression.
Analysis of the Application of Politeness Maxims and Cost-benefit in Comment Section LinkedIn Lira Mey Nisa; Tiodame Layupa Simanullang; Nijmal adawiyah; Octavia Amelia; Nabilah Siti Haniyah; Muhammad Natsir
Jurnal Riset Rumpun Ilmu Bahasa Vol. 4 No. 3 (2025): Desember : Jurnal Riset Rumpun Ilmu Bahasa
Publisher : Pusat riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurribah.v4i3.7014

Abstract

This study explores the use of Leech's politeness maxims and the cost-benefit principle in LinkedIn comments about job postings, aiming to understand how job seekers maintain politeness when pursuing job opportunities in a professional digital environment. The research objects used were comments in 5 job postings. Using a descriptive qualitative approach, the comments on the LinkedIn platform were analysis and classified based on the 6 maxims proposed by Leech: Tact Maxim, Generosity maxim, Approbation Maxim, Modesty Maxim, Agreement Maxim and Sympathy Maxim. The findings showed that out of a total of 31 data found, the Tact Maxim (32%) was the most common, followed by Approbation Maxim (16%), Generosity maxim (13%), Modesty Maxim (13%), Agreement Maxim (3,2%) and Sympathy Maxim (3,2%). Further cost-benefit analysis revealed that most of the comments showed a lack of politeness, focusing only on personal benefits without providing benefits to the interlocutor.
Co-Authors Muhammad Natsir Nabilah Siti Haniyah Nijmal Adawiyah Octavia Amelia Rita Hartati Tiodame Layupa Simanullang Yolanda Marchella