Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Jurnal Sadewa: Publikasi Ilmu Pendidikan, Pembelajaran dan Ilmu Sosial INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Yolanda Marchella
Unknown Affiliation
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
ANALYSIS OF THE USE OF CODE MIXING IN INSTAGRAM POSTS AS A BRAND IMAGE STRATEGY FOR LOCAL BRANDS Lira Mey Nisa; Octavia Amelia; Nijmal Adawiyah; Yolanda Marchella
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 7 (2024): July
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Through Critical Discourse analysis, the research aims to analyze the use of code-mixing in Instagram posts by Indonesian local brands and its impact on brand image. The use of code-mixing in a local brand's Instagram post is the main concern of the researcher. Using Fairclough's Critical Discourse Analysis theory, which consists of text dimensions, discourse practices, and social practices, data in the form of captions of local brands' Instagram posts from the @erigostore Instagram account were analyzed to identify patterns of code-mix use and evaluate its impact on brand image. The total data analyzed was 10 Instagram posts through Erigo's official account. The results show that code-mixing enhances Erigo's sense of modernity and practicality, proximity to Audience, professionalism, and reflects openness to global influences. This strategy reinforces Erigo's image as a brand that follows trends, is familiar with its bilingual audience, and is competitive in the international market. This research adds to the understanding of the influence of code-mixing in social media on brand image in a multicultural society.
Analysis of Impoliteness Strategies in YouTube Comment Sections: A Case Study of Gibran Rakabuming's "Generasi Muda, Bonus Demografi, dan Masa depan Indonesia" Sonya Pasaribu; Yolanda Marchella; Rifana Dwi Dywanti; Rahmad Ardiansyah; Meisuri Meisuri
Jurnal Sadewa : Publikasi Ilmu Pendidikan, Pembelajaran dan Ilmu Sosial Vol. 3 No. 3 (2025): Publikasi Ilmu Pendidikan, Pembelajaran dan Ilmu Sosial
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/sadewa.v3i3.2028

Abstract

This study investigates impoliteness strategies used in the YouTube comment section of Gibran Rakabuming's video entitled "Generasi Muda, Bonus Demografi, dan Masa Depan Indonesia." Using a qualitative approach and Culpeper's (2005) impoliteness framework, the researchers analyzed 50 purposively selected comments. The study identifies various strategies such as bald-on-record impoliteness, sarcasm/mock politeness, positive impoliteness, and negative impoliteness. The findings reveal that bald-on-record and sarcasm are the most frequent strategies used, often driven by political dissatisfaction and emotional expression. This study aims to determine the most dominant impoliteness strategy employed by netizens and contributes to understanding digital discourse in Indonesian political contexts, highlighting the role of anonymity and group identity in shaping online communication.
Co-Authors Lira Mey Nisa Meisuri Meisuri Nijmal Adawiyah Octavia Amelia Rahmad Ardiansyah Rifana Dwi Dywanti Sonya Pasaribu