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All Journal Katalis Pendidikan: Jurnal Ilmu Pendidikan dan Matematika
Khalishah Salsabila
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Education Mathematics Other

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Strategi Penyiaran Radio Komersial di Era Digitalisasi Winda Kustiawan; Yohani Putri Dinar; Khalishah Salsabila; Tamara Apsyara; Muhammad Sholehuddin Al-QadriMuhammad Sholehuddin Al-Qadri; Novendra Hariyadi Ritonga
Katalis Pendidikan : Jurnal Ilmu Pendidikan dan Matematika Vol. 1 No. 3 (2024): September : Katalis Pendidikan : Jurnal Ilmu Pendidikan dan Matematika
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/katalis.v1i3.550

Abstract

This research aims to examine the strategies of commercial radio broadcasting in the digital age. Despite having a long history as one of the oldest mass media, radio remains relevant today. This research uses the literature study method. The findings show that the strategies of commercial radio broadcasting involve the use of digital platforms for streaming, content diversification including videos and podcasts, and the utilization of user data for personalization. The main challenges faced include retaining audience attention, improving content quality, cost-effectiveness, and maintaining privacy. However, the digital era also brings opportunities such as increased connectivity with listeners, content diversity, new advertising possibilities, and advancements in technologies like artificial intelligence.
Co-Authors Muhammad Sholehuddin Al-QadriMuhammad Sholehuddin Al-Qadri Novendra Hariyadi Ritonga Tamara Apsyara Winda Kustiawan Yohani Putri Dinar