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All Journal International Journal of Artificial Intelligence Research
Ramadhan, Farhan Fathur
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Computer Science & IT Electrical & Electronics Engineering

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Implementation of Digital Marketing Strategy with Chatbot Technology Ramadhan, Farhan Fathur; Sitanggang, Andri Sahata; Wibawa, Julian Chandra; Radliya, Nizar Rabbi
International Journal of Artificial Intelligence Research Vol 7, No 2 (2023): December 2023
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v7i2.1006

Abstract

Chatbots are a rapidly growing technology in the field of digital marketing. They are computer programs designed to simulate conversation with human users. Chatbots can be integrated into websites, mobile apps, and messaging platforms to provide instant customer service and support, as well as personalized recommendations and promotions. By using natural language processing (NLP) and machine learning (ML) techniques, chatbots can understand and respond to user input in a human-like manner. They can also be programmed to respond to specific keywords, trigger events, and customer behavior. Chatbot implementation in digital marketing can help companies to improve customer engagement, increase sales and reduce costs. However, the key to successful chatbot implementation is to ensure that the chatbot is designed to meet the specific needs of the target audience and that it is integrated into the overall marketing strategy. This thesis explains the beneficial role of chatbots and shows how chatbots can be integrated into digital marketing strategies.
Co-Authors Andri Sahata Sitanggang Julian Chandra Wibawa, Julian Chandra Radliya, Nizar Rabbi