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Zainuddin, Muh Zabir

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Author-ID : 7678206

Economics, Econometrics & Finance

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ANALISIS PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN TOKO KOSMETIK GAYA BARU Zainuddin, Muh Zabir; Manan, La Ode ABdul; K, Sri Wahyuni
Sultra Journal of Economic and Business Vol 2 No 2 (2021): Edisi Oktober 2021
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

In the current era of globalization, providing good service satisfaction is an asset for organizations and companies, in realizing this desire is not easy, because many are playing in a company market, the tastes of one customer and another are also different, competition in all sectors the Indonesian economy, specially services that are very close to the community. The company will succeed in obtaining customers in numbers which, if judged to be able to provide service satisfaction for customers. Increased competition and the number of competitors that require business actors to always pay attention to the needs and desires of consumers and try to meet consumer expectations by providing more satisfying than what competitors do in improving service quality, according to Zeithaml and Bitner (2004), there are 5 dimensions of service quality. that must be considered include physical evidence, reliability (trust), responsiveness (responsiveness), assurance (guarantee), empathy (empathy). By paying attention to the 5 dimensions of service quality, it is expected that consumers will be satisfied. This study aims to determine the effect of service quality on customer satisfaction (a case study on a new style cosmetic shop in Baruga Market). This study uses quantitative methods, with a sample of 30 respondents. Data collection techniques: questionnaires and interviews. After the data is obtained, testing the data, presenting the data, and drawing conclusions. The results of this study indicate that service quality affects customer satisfaction, the better the service quality, the higher customer satisfaction.

PERANAN BUMDES UNIT USAHA FUTSAL DALAM PEMBANGUNAN MASYARAKAT DI DESA KALIBU KECAMATAN KULISUSU KABUPATEN BUTON UTARA Zainuddin, Muh Zabir; HM, Suyuti; Djauhar, Asri; Taufik, Ali
Sultra Journal of Economic and Business Vol 3 No 1 (2022): Edisi April 2022
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

Knowing the profit level of the futsal field tenant business (BumDes) in the village of Kalibu, Kulisusu sub-district, North Buton Regency.Knowing the business feasibility of a futsal field tenant (BumDes) in Kalibu Village, Kulisusu District, North Buton RegencyThis study aims to find out what the profit level of a futsal field tenant business is and how the feasibility of a futsal field tenant business is in Kalibu Village, Kulisusu District, North Buton Regency. This study uses descriptive data analysis, which presents data according to the information obtained in the field. The data in this research are primary and secondary data. As for the results of this study, the calculation of the R/C ratio of the Futsa Field Tenant Business (BUMDes) in Kalibu Village, Kulisusu District, North Buton Regency, that the Futsa Field Business (BUMDes) is feasible to run. The head or manager of the BUMDes business unit has the task of assisting the director in managing, developing and managing BUMDes businesses that are in accordance with the potential of the village and the needs of the community.

ANALISIS KONSUMEN DALAM MELAKUKAN KEPUTUSAN PENGGUNAAN JASA INDIHOME DI KOTA KENDARI Titop, Herman; Zainuddin, Muh Zabir; Suharlian, Suharlian; Suharndoyo, Suharndoyo
Sultra Journal of Economic and Business Vol 3 No 1 (2022): Edisi April 2022
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

The development of technology in the modern era, especially information technology, makes people easily find information very quickly, both containing positive and negative elements. With internet access within the household, it is definitely very supportive of work to access information, one solution to overcome this is by subscribing to internet without a quota as the primary connection and mobile internet as a secondary connection. This study aims to 1) determine the influence of consumers in deciding to use Indihome services in Kendari City, and 2) determine the variables that have a dominant influence on consumer decisions in deciding to use Indihome services in Kendari City. The research method used is field research (field studies). The sample in this study was taken using the Judgment sampling method and the determination of the number of samples using the population proportion estimation method and the convident level used was 95% so that the number of samples was 100 people. Statistical test using multiple linear regression analysis. Data collection techniques were carried out by questionnaires, observations, and interviews. The results showed that 1) partially the product quality variable (X1) had a positive and significant effect on the decision to use Indihome products (Y); 2) the price variable (X2) has a positive and significant effect on the decision to use Indihome products (Y); 3) the distribution variable does not have a significant influence on the decision to use Indihome products (Y); 4) the promotion variable does not have a significant influence on the decision to use Indihome products (Y); 5) based on the results of the simultaneous test analysis (F test) it is known that the consumer behavior variables consisting of, product quality (X1), price (X2), distribution (X3), and promotion (X4) together (simultaneously) have an effect on on the decision to use Indihome products in Kendari City (Y); and 6. the product quality variable is the variable that has the strongest influence on the decision to use Indihome PT. Telkom Indonesia Tbk. Kendari.

PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP KEPUTUSAN PELANGGAN UNTUK MENGGUNAKAN JASA SALON BUNDA RIDA Adriana, Fitri; Zainuddin, Muh Zabir; HM, Suyuti; Utha, Rasidin
Sultra Journal of Economic and Business Vol 3 No 1 (2022): Edisi April 2022
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

The Effect of Service Quality and Price on Customer's Decision to Use The Services of Bunda Rida Salon. Thesis, Management Study Program, Faculty of Economics and Business. Guide I: Mr. H.Muh.Zabir Zainuddin, and Mentor II: Mr. Suyuti HM. This research aims to find out the influence of service quality and price on customer decisions to use the services of Salon Bunda Rida. To achieve these goals, qualitative and quantitative data, data collection techniques are used with observations, interviews, and documentation. The population in this study is a customer of Salon Bunda Rida. The samples in this study used multivariate analysis (correlation or multiple regression), then the number of sample members was at least 10 times the variables studied (independent + dependent). In this study there are 2 independent variables and 1 dependent variable (there are 3 variables), then 3 x 10 = 30. So the number of samples in this study is as many as 30 respondents. . The data was collected through questionnaires and analyzed using multiple linear regression analyses and using hypothesis tests, i.e. partial t tests and simultaneous F tests. The results of the analysis showed that there was a significant and positive influence between the quality of service and price on the decisions of customers, both partially and simultaneously.

PENGARUH BAURAN PEMASARAN TERHADAP LOYALITAS PELANGGAN PADA APOTEK UHO KENDARI Zainuddin, Muh Zabir; Manan, La Ode ABdul; Sahyunu, Sahyunu; HM, Suyuti; Lajaraia, Ridha Taurisma; Naim, Ifin
Sultra Journal of Economic and Business Vol 3 No 1 (2022): Edisi April 2022
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

The purpose of this study was to examine and explain the effect of the marketing mix on customer loyalty at UHO Kendari pharmacy both partially and simultaneously. This research approach is quantitative by using survey method with explanatory survey design. Data was collected using an instrument in the form of a questionnaire. Sampling technique with non-probability sampling method. The type of non-probability sampling used is purposive sampling with judgment sampling with respondent criteria so that the sample in this study is 70 respondents. The analytical tool used is multiple linear regression. In managing data and drawing conclusions, the researchers used the SmartPLS program (Partial Least Square). The results showed that the product had a positive and significant effect on customer loyalty. Price has a positive and significant effect on customer loyalty. Place has a positive and significant effect on customer loyalty. Promotion has a positive and significant effect on customer loyalty. With a high enough R-Square value in influencing the independent variable on the dependent variable.

Co-Authors Adriana, Fitri Djauhar, Asri HM, Suyuti K, Sri Wahyuni Lajaraia, Ridha Taurisma Manan, La Ode Abdul Naim, Ifin Sahyunu, Sahyunu Suharlian, Suharlian Suharndoyo, Suharndoyo Taufik, Ali Titop, Herman Utha, Rasidin

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