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All Journal JURNAL PENGABDIAN PENDIDIKAN MASYARAKAT (JPPM) Siber International Journal of Digital Business
Andhyka, Bintang
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Mathematics Public Health Social Sciences Other

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MENDORONG KEWIRAUSAHAAN GEN Z DENGAN MENGOPTIMALKAN SOSIAL MEDIA Subhan, M. Nuruddin; Andhyka, Bintang; Indriati, Petiana; Nugroho, Adi; Nisa, Chaerani; Widyaningsih, Murti; Yustisiana, Riska; Herniansyah, Kurnia; Andres, Shan Nemuel; Ephraim, Nathanel
Jurnal Pengabdian Pendidikan Masyarakat (JPPM) Vol 5 No 1 (2024): Jurnal Pengabdian Pendidikan Masyarakat (JPPM) Vol 5 No 1 (2024)
Publisher : LPPM UNIVERSITAS MUHAMMADIYAH MUARA BUNGO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/jppm.v5i1.1865

Abstract

Cultivating an entrepreneurial mindset from a young age might inspire youths to pursue entrepreneurship. Introducing the entrepreneurial spirit is crucial for high school students. You are expected to have a business plan ready to be implemented when you become an undergraduate student. Faculty of Economics and Business at Pancasila University (FEB UP) mandates its academics to engage in community service as part of their responsibilities. One type of service involves fostering an entrepreneurial mindset through social interaction. FEB UP lecturers conduct entrepreneurship outreach lectures to help high school students understand entrepreneurship. The seminar activities indicate a strong interest in the entrepreneurial profession.
MENDORONG KEWIRAUSAHAAN GEN Z DENGAN MENGOPTIMALKAN SOSIAL MEDIA Subhan, M. Nuruddin; Andhyka, Bintang; Indriati, Petiana; Nugroho, Adi; Widyaningsih, Murti; Yustisiana, Riska; Herniansyah, Kurnia; Andres, Shan Nemuel; Ephraim, Nathanel; Nisa, Chaerani
Jurnal Pengabdian Pendidikan Masyarakat (JPPM) Vol 5 No 1 (2024): Jurnal Pengabdian Pendidikan Masyarakat (JPPM) Vol 5 No 1 (2024)
Publisher : LPPM UNIVERSITAS MUHAMMADIYAH MUARA BUNGO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/jppm.v5i1.1865

Abstract

Cultivating an entrepreneurial mindset from a young age might inspire youths to pursue entrepreneurship. Introducing the entrepreneurial spirit is crucial for high school students. You are expected to have a business plan ready to be implemented when you become an undergraduate student. Faculty of Economics and Business at Pancasila University (FEB UP) mandates its academics to engage in community service as part of their responsibilities. One type of service involves fostering an entrepreneurial mindset through social interaction. FEB UP lecturers conduct entrepreneurship outreach lectures to help high school students understand entrepreneurship. The seminar activities indicate a strong interest in the entrepreneurial profession.
The Impact of Experiental Yoga Pop-Up Events and Community Development on Relationship Marketing: A Case Study of Zenyogaspace, South Jakarta Ningsih, Adrian; Andhyka, Bintang
Siber International Journal of Digital Business (SIJDB) Vol. 3 No. 4 (2026): (SIJDB) Siber International Journal of Digital Business (April - June 2026)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v3i4.352

Abstract

The proliferation of healthy lifestyle–oriented communities has underscored the strategic importance of relationship marketing in sustaining member engagement and long-term participation. Within the context of yoga communities, pop-up class events and community development programs constitute salient experiential mechanisms that foster direct interaction and reinforce social cohesion among members. This study aims to investigate the extent to which pop-up class events and community development influence relationship marketing in a yoga community setting. Scholarly inquiry into relationship marketing within local yoga communities remains limited, particularly studies that simultaneously integrate experiential event-based activities and community development as predictive constructs. Employing a quantitative research design, this study utilized an explanatory survey involving 92 yoga community members. Data were collected using Likert-scale questionnaires and analyzed through multiple linear regression following rigorous validity, reliability, and classical assumption testing. The results demonstrate that both pop-up class events and community development exert a positive and statistically significant effect on relationship marketing, both individually and collectively. These findings indicate that the strategic integration of experiential events with community development initiatives is effective in strengthening sustainable, long-term relational ties. Overall, this study highlights the critical role of relational strategies in the governance and sustainability of lifestyle-based communities.
Co-Authors Adi Nugroho Andres, Shan Nemuel Chaerani Nisa, Chaerani Ephraim, Nathanel Herniansyah, Kurnia Indriati, Petiana Ningsih, Adrian Subhan, M. Nuruddin Widyaningsih, Murti Yustisiana, Riska