Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Journal of Humanities and Social Studies
Nursania, Tiara
Unknown Affiliation
Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence Of Price, Design, Feature And Brand Image On Repurchase Intention Of Wardah Foundation Products In Bandung City Nursania, Tiara; Komara, Esi Fitriani
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 4, No 2 (2020): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i3.9713

Abstract

This research aims to analyze the influence of price, design, feature, and brand image on repurchase intention of Wardah foundation products in the city of Bandung. The data collection technique used was non-probability sampling with purposive sampling research involving 100 female respondents who had purchased and used Wardah foundation products in Bandung, aged 17 years old. The research instrument has undergone validity and reliability testing, classical assumption testing, and multiple regression analysis using SPSS version 26. The results of this study indicate that price has a positive influence on repurchase intention, design has a positive influence on repurchase intention, feature have a positive influence on repurchase intention, and brand image has a positive influence on repurchase intention. Furthermore, price, design, features, and brand image collectively have a significant influence on repurchase intention.
Co-Authors Esi Fitriani Komara, Esi Fitriani