Journal of Humanities and Social Studies
Vol 4, No 2 (2020): JHSS (Journal of Humanities and Social Studies)

The Influence Of Price, Design, Feature And Brand Image On Repurchase Intention Of Wardah Foundation Products In Bandung City

Nursania, Tiara (Unknown)
Komara, Esi Fitriani (Unknown)

Article Info

Publish Date
30 Nov 2024

Abstract

This research aims to analyze the influence of price, design, feature, and brand image on repurchase intention of Wardah foundation products in the city of Bandung. The data collection technique used was non-probability sampling with purposive sampling research involving 100 female respondents who had purchased and used Wardah foundation products in Bandung, aged 17 years old. The research instrument has undergone validity and reliability testing, classical assumption testing, and multiple regression analysis using SPSS version 26. The results of this study indicate that price has a positive influence on repurchase intention, design has a positive influence on repurchase intention, feature have a positive influence on repurchase intention, and brand image has a positive influence on repurchase intention. Furthermore, price, design, features, and brand image collectively have a significant influence on repurchase intention.

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Journal Info
Journal of Humanities and Social Studies
Website

Abbrev

jhss

Publisher

Universitas Pakuan

Subject

Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Description

Journal of Humanities and Social Studies is an academic journal that publishes scientific papers in the field of humanities and social studies. This journal is published two times a year (March and September) by Lembaga Penelitian dan Pengabdian Pada Masyarakat, Universitas Pakuan Bogor since 2017. ...