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All Journal RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Bayu Daffario Ardana
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Religion Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Sosialisasi dan Pelatihan Digital Marketing, Laporan Keuangan, dan Branding Produk dalam Usaha Peningkatan Kualitas dan Produktivitas UMKM di Desa Mojowarno Muhammad Choirul Annas; Bayu Daffario Ardana; Siska Amelia; Sonya Azharani Nugrahani; Fitri Maharani Andamdewi; Dhian Satria Yudha Kartika
Jurnal Pengabdian Masyarakat Indonesia (JPMI) Vol. 1 No. 6 (2024): Agustus
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jpmi.v1i6.2163

Abstract

Abstrak Penelitian ini bertujuan untuk memberdayakan UMKM di Desa Mojowarno melalui peningkatan literasi digital dan manajemen keuangan. UMKM di desa sering mengalami kendala dalam pemasaran dan pengelolaan keuangan akibat kurangnya pengetahuan teknologi dan praktik manajemen yang baik. Studi kasus ini dilakukan dengan sosialisasi dan pendampingan langsung kepada 25–30 pelaku UMKM di Desa Mojowarno. Metode penelitian melibatkan survei door-to-door, sosialisasi digitalisasi, serta pelatihan manajemen keuangan. Hasilnya menunjukkan peningkatan pemahaman tentang pemasaran digital dan pentingnya pencatatan keuangan yang tepat. Implementasi digitalisasi melalui pembuatan GMaps dan WhatsApp Business telah berhasil meningkatkan jangkauan pasar mereka. Kesimpulan dari penelitian ini adalah bahwa pendekatan yang terfokus pada digitalisasi dan manajemen keuangan dapat menjadi solusi efektif dalam memperkuat UMKM di pedesaan, yang pada gilirannya meningkatkan stabilitas ekonomi lokal. Kata kunci: Digitalisasi, Kewirausahaan, Manajemen Keuangan, Pemasaran Digital, UMKM Abstract This study aims to empower MSMEs in Mojowarno Village by enhancing digital literacy and financial management skills. Rural MSMEs often face challenges in marketing and financial management due to limited technological knowledge and poor management practices. This case study was conducted through direct socialization and assistance for 25-30 MSMEs in Mojowarno Village. The research method involved door-to-door surveys, digitalization workshops, and financial management training. The results showed an improved understanding of digital marketing and the importance of accurate financial record-keeping. The implementation of digital tools like GMaps and WhatsApp Business successfully expanded their market reach. The study concludes that a focused approach on digitalization and financial management can be an effective solution in strengthening rural MSMEs, ultimately contributing to local economic stability. Keywords: Digital Marketing, Digitalization, Entrepreneurship, Financial Management, MSMEs        
Penerapan Puspaga dalam Pencegahan Kekerasan pada Anak di Kelurahan Sidosermo, Kecamatan Wonocolo, Kota Surabaya Bayu Daffario Ardana; Singgih Manggalou
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 5 (2024): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i5.1663

Abstract

This research aims to find out how PUSPAGA is implemented to stop violence against children. Sidosermo Village is located in Wonocolo sub-district, Surabaya, Indonesia. The village is known for its PUSPAGA program, which is held in every RW Hall. This research uses a qualitative approach with descriptive methods. Based on the study, this research has referred to the public policy implementation model according to Van Metter and Van Horn, fulfilling six variables. During the PUSPAGA implementation program in Sidosermo Village, effective communication occurred between the various organizations involved, making it easier to coordinate interrelated activities throughout the implementation process. The Surabaya Department of Child Empowerment and Protection and Population Control and Family Planning (DP5A) and PUSPAGA collaborate with various departments and institutions according to the community's needs.
Co-Authors Dhian Satria Yudha Kartika Fitri Maharani Andamdewi Muhammad Choirul Annas Singgih Manggalou Siska Amelia Sonya Azharani Nugrahani