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Sosialisasi dan Pelatihan Digital Marketing, Laporan Keuangan, dan Branding Produk dalam Usaha Peningkatan Kualitas dan Produktivitas UMKM di Desa Mojowarno Muhammad Choirul Annas; Bayu Daffario Ardana; Siska Amelia; Sonya Azharani Nugrahani; Fitri Maharani Andamdewi; Dhian Satria Yudha Kartika
Jurnal Pengabdian Masyarakat Indonesia (JPMI) Vol. 1 No. 6 (2024): Agustus
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jpmi.v1i6.2163

Abstract

Abstrak Penelitian ini bertujuan untuk memberdayakan UMKM di Desa Mojowarno melalui peningkatan literasi digital dan manajemen keuangan. UMKM di desa sering mengalami kendala dalam pemasaran dan pengelolaan keuangan akibat kurangnya pengetahuan teknologi dan praktik manajemen yang baik. Studi kasus ini dilakukan dengan sosialisasi dan pendampingan langsung kepada 25–30 pelaku UMKM di Desa Mojowarno. Metode penelitian melibatkan survei door-to-door, sosialisasi digitalisasi, serta pelatihan manajemen keuangan. Hasilnya menunjukkan peningkatan pemahaman tentang pemasaran digital dan pentingnya pencatatan keuangan yang tepat. Implementasi digitalisasi melalui pembuatan GMaps dan WhatsApp Business telah berhasil meningkatkan jangkauan pasar mereka. Kesimpulan dari penelitian ini adalah bahwa pendekatan yang terfokus pada digitalisasi dan manajemen keuangan dapat menjadi solusi efektif dalam memperkuat UMKM di pedesaan, yang pada gilirannya meningkatkan stabilitas ekonomi lokal. Kata kunci: Digitalisasi, Kewirausahaan, Manajemen Keuangan, Pemasaran Digital, UMKM Abstract This study aims to empower MSMEs in Mojowarno Village by enhancing digital literacy and financial management skills. Rural MSMEs often face challenges in marketing and financial management due to limited technological knowledge and poor management practices. This case study was conducted through direct socialization and assistance for 25-30 MSMEs in Mojowarno Village. The research method involved door-to-door surveys, digitalization workshops, and financial management training. The results showed an improved understanding of digital marketing and the importance of accurate financial record-keeping. The implementation of digital tools like GMaps and WhatsApp Business successfully expanded their market reach. The study concludes that a focused approach on digitalization and financial management can be an effective solution in strengthening rural MSMEs, ultimately contributing to local economic stability. Keywords: Digital Marketing, Digitalization, Entrepreneurship, Financial Management, MSMEs        
Faktor Non-Ekonomi dalam Pembentukan Kepatuhan Pajak Wajib Pajak Orang Pribadi I Made Widyaputra; Sonya Azharani Nugrahani
BAJ: Behavioral Accounting Journal Vol. 7 No. 1 (2024): January-June 2024
Publisher : Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/baj.v7i1.405

Abstract

Penelitian ini bertujuan untuk mengkaji hasil-hasil studi terdahulu yang membahas faktor-faktor non-ekonomi yang memengaruhi kepatuhan pajak melalui pendekatan literature review. Kajian dilakukan dengan menganalisis artikel ilmiah yang diperoleh dari basis data menggunakan kata kunci seperti “kepatuhan pajak”, “faktor non-ekonomi”, dan istilah terkait lainnya. Dari hasil pencarian awal, ditemukan 127 artikel. Artikel tersebut kemudian diseleksi berdasarkan beberapa kriteria, yaitu: terbit di jurnal terindeks Sinta atau Scopus, dapat diakses penuh, membahas faktor non-ekonomi, dan memiliki hasil penelitian yang jelas. Diperoleh 8 jurnal yang dianggap paling relevan untuk dianalisis lebih lanjut. Hasil kajian menunjukkan bahwa faktor-faktor non-ekonomi seperti religiusitas, tax morale, pengetahuan perpajakan, tingkat pendidikan, dan persepsi etis terhadap tax evasion memiliki pengaruh signifikan terhadap kepatuhan pajak. Selain itu, Theory of Planned Behavior (TPB) digunakan sebagai kerangka teoritis yang dapat menjelaskan keterkaitan antara sikap, norma subjektif, dan persepsi kontrol dengan niat wajib pajak untuk memenuhi kewajiban perpajakan. Kebijakan perpajakan dapat disesuaikan untuk tidak hanya mendorong kepatuhan melalui pendekatan administratif dengan memperhatikan aspek-aspek non-ekonomi ini, tetapi juga melalui pembangunan kesadaran moral dan etika yang lebih kuat pada wajib pajak. Kajian ini diharapkan dapat memberikan kontribusi konseptual yang mendalam dalam pengembangan studi kepatuhan pajak serta menjadi referensi yang berguna dalam merancang kebijakan perpajakan yang lebih berorientasi pada pembentukan kesadaran, tanggung jawab sosial, dan etika perpajakan di kalangan masyarakat.   This  study  aims  to  examine  previous  research  on  non-economic  factors influencing tax compliance using a literature review approach. The review was conducted by analyzing scholarly articles obtained from the database using keywords such as “tax compliance”, “non-economic factors”, and other related terms. The initial search yielded 127 articles. These articles were then filtered based on several criteria, including publication in Sinta- or Scopus-indexed journals, full-text availability, a focus on non-economic factors, and the presence of clear research findings. From this selection process, eight journals were identified as the most relevant for further analysis. The findings indicate that non-economic factors such as religiosity, tax morale, tax knowledge, education  level,  and  ethical  perception  of  tax  evasion  significantly  influence  tax compliance. In addition, the Theory of Planned Behavior (TPB) is used as the theoretical framework to explain the relationship between attitude, subjective norms, and perceived behavioral control with taxpayers’ intention to fulfill their tax obligations. Tax policies should be designed not only to encourage compliance through administrative approaches, but also by fostering stronger moral and ethical awareness among taxpayers. This study is expected to provide a meaningful conceptual contribution to the development of tax compliance literature and serve as a valuable reference for designing tax policies that emphasize awareness-building, social responsibility, and ethical behavior in society.     
Evaluasi atas SP2DK pada Pengusaha Kena Pajak Sonya Azharani Nugrahani; Muslimin
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 12 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i12.4551

Abstract

In Indonesia, the tax system in place is a self-assessment system, through which taxpayers independently fulfill their tax obligations. Despite this, in practice, taxpayers often encounter non-compliance or errors in reporting. Consequently, the SP2DK is utilized by the DJP to ensure the effective operation of the self-assessment system and the accurate fulfillment of taxpayers' obligations. This article aims to evaluate the implementation of SP2DK for the 2022 Tax Year from the perspective of PKPs who receive SP2DK. The primary focus of this research is to understand how a taxable enterprise encounters and responds to SP2DK and to ascertain the steps taken in providing information to the DJP. The methodology employed involves qualitative research using a case study approach, with the research subjects being Individual Taxpayers who are taxable enterprises and own businesses in the food, beverage, and tobacco wholesale trade and who receive SP2DK in the city of XYZ. The results of this research reveal an underpayment of VAT amounting to IDR 114,191,457 and income tax amounting to IDR 182,504,137, which is repaid in installments within 6 months from the date of the LHP2DK.
Evaluasi atas SP2DK pada Pengusaha Kena Pajak Sonya Azharani Nugrahani; Muslimin
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 12 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i12.4551

Abstract

In Indonesia, the tax system in place is a self-assessment system, through which taxpayers independently fulfill their tax obligations. Despite this, in practice, taxpayers often encounter non-compliance or errors in reporting. Consequently, the SP2DK is utilized by the DJP to ensure the effective operation of the self-assessment system and the accurate fulfillment of taxpayers' obligations. This article aims to evaluate the implementation of SP2DK for the 2022 Tax Year from the perspective of PKPs who receive SP2DK. The primary focus of this research is to understand how a taxable enterprise encounters and responds to SP2DK and to ascertain the steps taken in providing information to the DJP. The methodology employed involves qualitative research using a case study approach, with the research subjects being Individual Taxpayers who are taxable enterprises and own businesses in the food, beverage, and tobacco wholesale trade and who receive SP2DK in the city of XYZ. The results of this research reveal an underpayment of VAT amounting to IDR 114,191,457 and income tax amounting to IDR 182,504,137, which is repaid in installments within 6 months from the date of the LHP2DK.