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All Journal Upajiwa Dewantara : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat Jurnal Pengabdian Al-Ikhlas International Journal of Business, Law, and Education
Rasyid, Muhammad Zakiyyul Fuad
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Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Pendampingan Pemasaran Produk UMKM Binaan Dinas Koperasi dan UKM Provinsi Kalimantan Selatan Amima, Sharfina Puteri; Rasyid, Muhammad Zakiyyul Fuad; Nashoha, Muhammad Rizalun
JURNAL PENGABDIAN AL-IKHLAS UNIVERSITAS ISLAM KALIMANTAN MUHAMMAD ARSYAD AL BANJARY Vol 10, No 3 (2024): AL-IKHLAS JURNAL PENGABDIAN
Publisher : Universitas Islam kalimantan MAB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jpaiuniska.v10i3.17171

Abstract

Undang-Undang Dasar 1945 menjadi landasan bagi pemerintah dalam mendorong pertumbuhan UMKM untuk meningkatkan kesejahteraan masyarakat. Meski jumlah UMKM terus bertambah setiap tahun, pemahaman dan pengetahuan pelaku usaha, khususnya UMKM di Kota Banjarmasin perlu ditingkatkan. Keterbatasan pemahaman pemasaran dan manajemen menjadi hambatan signifikan bagi UMKM dalam upaya beradaptasi dengan perkembangan teknologi terkini. Program pengabdian masyarakat ini bertujuan untuk membekali pengurus dan anggota UMKM dengan pengetahuan dan keterampilan di bidang keuangan dan pemasaran. Metode pembelajaran yang diterapkan adalah "Learning by-doing" dengan menggabungkan ceramah interaktif, diskusi dua arah, dan praktik langsung. Pelatihan mencakup keterampilan, pemasaran produk, desain kemasan, serta pengembangan inovasi produk bernilai tambah. Kegiatan pengabdian diawali dengan tahap observasi langsung ke lapangan untuk memahami secara mendalam kondisi dan kebutuhan UMKM. Pelatihan yang diberikan difokuskan pada peningkatan kapasitas di bidang pemasaran digital. Sebagai hasil dari program ini, UMKM berhasil bertransformasi dari pemasaran mulut ke mulut menjadi memanfaatkan media sosial sebagai saluran promosi utama. 
The Effect of The Characteristics of Product Innovation on Intention to Adopt Application-Based Motorcycle Taxi Service (Go-Jek) The Moderating role of Consumer Demographic Characteristic in Yogyakarta Rasyid, Muhammad Zakiyyul Fuad; Al Faridho Awwal, Muhammad
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.363

Abstract

Application-based motorcycle taxi (ojek) service becomes one of the most popular startup businesses in the recent years. There are many emerged companies that offer application-based transportation service, one of them is PT. Go-Jek Indonesia. However, there are only few researches that examine factors that might influence companies to design suitable and user-friendly application-based transportation service. This study aims to determine the influence of the characteristics of product innovation on intention to adopt app-based ojek service (Go-Jek) in which consumer demographic characteristics variable is used as moderators. Primary data were collected through questionnaires with a sample size of 280 respondents. This research used multiple regression analysis on millennial, non-millennial, and combined generations, and conducted moderate regression analysis of characteristics of an innovation (relative advantage, compatibility, complexity, trialability, observability). The result shows that relative advantage, compatibility, trialability, observability in the millennial generation have positive and significant effect on intention to adopt, whereas complexity variable has no significant effect. It was found that variables of relative advantage, trialability, and observability in the non-millennial generation have positive and significant effect, whereas complexity variable has negative effect on intention to adopt. On the other hand, the result proves that compatibility variable has no significant effect. In addition, the result also shows that variables of relative advantage, compatibility, trialability, and observability in combined generations have positive effect on intention to adopt Go-Jek application, whilst complexity variable has a negative effect on intention to adopt Go-Jek app. Factor of generation shows that the effect of variable of characteristics of an innovation (relative advantage, compatibility, complexity, trialability, observability) has stronger effect on intention to adopt in non-millennial compared with millennial generation.
The Influence of Transformational Leadership Style on Employee Performance with Organizational Citizenship Behavior as a Moderator Variable in PD. BPR KALSEL Rasyid, Muhammad Zakiyyul Fuad; Al Faridho Awwal, Muhammad; Nashoha, Muhammad Rizalun; Hermawan, Hengki Dwiyan
International Journal of Business, Law, and Education Vol. 6 No. 1 (2025): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v6i1.1000

Abstract

The objectives of research are to describe transformational leadership style, employee performance, and organizational citizenship behavior (OCB), and to examine the influence of transformational leadership style on employee performance through organizational citizenship behavior (OCB) as moderator variable. Sampling technique is stratified sampling. The respondent of research is 77 persons. The analysis tool is Partial Least Square (PLS). Research respondent is the employee of PD. BPR of South Kalimantan. Result of research indicates that transformational leadership style and employee performance remain in high category. Transformational leadership style has significant direct influence on employee performance. Organizational citizenship behavior (OCB) belongs to high category. The moderating nature of organizational citizenship behavior (OCB) is moderating of strengthening which means that higher organizational citizenship behavior (OCB) will empower the influence of transformational leadership style on employee performance.
Pengaruh literasi keuangan, inklusi keuangan, dan literasi digital terhadap kinerja keuangan UMKM di kota Banjarmasin Nashoha, Muhammad Rizalun; Rasyid, Muhammad Zakiyyul Fuad; Awwal, Muhammad Al Faridho
UPAJIWA DEWANTARA : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat Vol 9 No 1 (2025): UPAJIWA DEWANTARA: JURNAL EKONOMI, BISNIS, DAN MANAJEMEN DAULAT RAKYAT
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/mmud.v9i1.20104

Abstract

This study aims to analyze the influence of financial literacy, financial inclusion, and digital literacy on the financial performance of Micro, Small, and Medium Enterprises (MSMEs) in Banjarmasin City. MSMEs play a vital role in supporting the regional economy; however, they continue to face challenges in financial management and technological adaptation. Improving financial literacy and access to financial and digital resources is believed to be a crucial factor in promoting the growth and sustainability of MSMEs. This research employs a quantitative approach using a survey method. The population consists of all MSME actors operating in Banjarmasin City. A total of 70 respondents were selected through purposive sampling. After undergoing validity and reliability testing, primary data were collected using a structured questionnaire and distributed to MSME owners or managers. Data analysis was conducted using descriptive statistics and multiple linear regression with SmartPLS 4 software. The results indicate that financial literacy, financial inclusion, and digital literacy significantly contribute to the financial performance of MSMEs, both simultaneously and partially, thereby supporting the theoretical framework of the Resource-Based View (RBV).
Co-Authors Amima, Sharfina Puteri Awwal, Muhammad Al Faridho Erini Junita Sari Hermawan, Hengki Dwiyan Khosasih, Rudyanto Nashoha, Muhammad Rizalun