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A Bibliometric Analysis of The Term Cross-Cultural Marketing Harti, Sugi; Rijal, Syamsu
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.469

Abstract

This bibliometric analysis provides a comprehensive exploration of the scholarly landscape within cross-cultural marketing, offering insights into its historical evolution, predominant themes, and emerging trends. Through systematic data collection from reputable scholarly databases and rigorous analysis using VOSviewer, this study identifies influential literature and visualizes thematic clusters and trends. The findings underscore the dynamic nature of cross-cultural marketing, shaped by factors such as globalization, technological advancements, and cultural exchange. The implications of this research extend to academia and industry, emphasizing the importance of informed decision-making, collaborative efforts, and strategic interventions to maximize the potential of cross-cultural marketing for innovation, economic growth, and societal development.
Catalyzing Ethical Business Practices: Exploring the Role of Islamic Finance in Contemporary Markets Harti, Sugi
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.663

Abstract

This research explores the role of Islamic finance in catalyzing ethical business practices within contemporary markets. Through quantitative analysis, the study examines the relationships between familiarity with Islamic finance, implementation of its principles, organizational characteristics, and the importance of ethical behavior and engagement in corporate social responsibility (CSR) activities. The results reveal significant positive correlations between familiarity with Islamic finance and ethical behavior, as well as between implementation of Islamic finance principles and CSR engagement. Moreover, organizational characteristics also play a role in influencing ethical decision-making processes. These findings highlight the potential of Islamic finance to promote ethical conduct and CSR initiatives, contributing to a more sustainable and socially responsible business landscape.