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All Journal International Journal of Business, Law, and Education
Nadliroh, Indah Datin
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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The Relationship Between Digital Innovation, Digital Marketing, and MSME Performance: The Mediation Role of Processed Fish Environmentally Friendly Supply Chain Management Nadliroh, Indah Datin; Sudarmiatin, Sudarmiatin
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.550

Abstract

This inquire about points to investigate the interceding impact of naturally inviting supply chain administration on the relationship between advanced advancement, advanced showcasing, and the execution of MSMEs in the angle handling division in Gresik. Analysts utilized a cross-sectional investigate technique to collect information from 90 angle handling bungalow industry proprietors through a self-administered overview survey utilizing a doable inspecting procedure. The inquire about strategy employments quantitative and information is prepared utilizing WarpPLS 8.0. Relapse examination discoveries appear that the advanced advancement variable has a noteworthy impact on green supply chain administration with a p-value of 0.24 and a negative beta coefficient esteem, to be specific β = -0.07. Computerized showcasing has a positive and critical impact on progressing green supply chain administration with a p-value <0.001 and a positive β coefficient esteem of β 0.29. Advanced advancement and advanced promoting have a noteworthy impact on progressing the execution of MSMEs with green supply chain administration as intervention with a p-value of 0.09 and a positive beta coefficient esteem of β=0.14
The Role of Government in Fostering and Promoting Songkok MSME Products to Go International Nadliroh, Indah Datin; Sudarmiatin, Sudarmiatin; Handayati, Puji
International Journal of Business, Law, and Education Vol. 6 No. 1 (2025): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v6i1.1068

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are essential to the Indonesian economy. One is Songkok, which has strong cultural values ​​and a strong identity. Despite great growth potential, songkok products still face difficulties entering the international market. Therefore, the government's role is significant in fostering and promoting Songkok MSME products so that they can compete in the global market. Through various policies and support programs such as training, improving product quality and access to international marketing, the government is essential in creating opportunities for developing Songkok MSME actors. Promotion through digital platforms, international exhibitions and cooperation with other countries are strategic steps in introducing Songkok products to the global market. This article discusses the role of the government in supporting Songkok MSME actors so that their products can develop internationally, as well as the challenges and opportunities in the process. With the proper guidance, songkok products have the potential to be widely known and make a significant contribution to the Indonesian economy.
Co-Authors Puji Handayati Sudarmiatin