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All Journal Connected: Jurnal Ilmu Komunikasi Majority Science Journal
Muhtar, St. Murniati
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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UTILIZING SOCIAL MEDIA FOR PUBLIC HEALTH ADVOCACY AND AWARENESS IN DIGITAL HEALTH COMMUNICATION Muhtar, St. Murniati; Amir, Andi Subhan; Arya, Nosakros
MSJ : Majority Science Journal Vol. 2 No. 1 (2024): MSJ-February
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/msj.v2i1.96

Abstract

The increasing utilization of social media has revolutionized health communication, providing a rapid platform for the dissemination of information and public health advocacy. This study explores the impact of social media in enhancing public health advocacy and increasing public health awareness. Utilizing a mixed-methods approach that combines qualitative and quantitative content analysis, the research findings indicate that: (1) Visually appealing materials, such as infographics and brief videos, are most effective in capturing attention and fostering user engagement for health advocacy purposes. (2) The study also reveals that key elements contributing to the success of health-related social media campaigns include: (a) the power of engaging storytelling, (b) fostering community engagement, and (c) the strategic application of hashtags for wider reach. (3) Leveraging sentiment analysis, we observed a significant positive correlation between the level of positive engagement on social media and the increase in public health awareness.  
Studi Netnografi Tanggapan Nctzen Di X (Twitter) Mengenai Manajemen Krisis Dyandra Global Edutainment Febri Saldy, Giscka; Muhtar, St. Murniati; Muhtadiah Hamna, Dian
Connected: Jurnal Ilmu Komunikasi Volume 4 No. 1, Juni 2023
Publisher : Departemen Ilmu Komunikasi, Fakultas Ilmu Soal dan Ilmu Politik. Universitas Pejuang Republik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui tanggapan NCTzen di X (Twitter) mengenai manajemen krisis Dyandra Global Edutainment dalam mengatasi pembubaran hari pertama konser NCT 127 2nd Tour ‘NEO CITY – The Link’ in Jakarta. Penelitian ini merupakan penelitian kualitatif deskriptif dengan menggunakan pendekatan netnografi yang menjelaskan mengenai tanggapan NCTzen di X (Twitter). Teknik pengumpulan data yang digunakan pada penelitian ini dilakukan dengan cara investigasi dengan mengumpulkan data berupa postingan NCTzen di X (Twitter) dan interaksi berupa wawancara kepada lima informan yaitu NCTzen yang memposting tanggapannya di X (Twitter). Hasil penelitian ini menunjukkan bahwa: (1) terdapat tiga tema utama terkait tanggapan yang diungkapkan oleh NCTzen di X (Twitter) yang mewakili perasaan mereka mengenai pembubaran hari pertama konser NCT 127 2nd Tour ‘NEO CITY – The Link’ in Jakarta, yaitu sedih, kecewa dan malu, himbauan kepada penonton, serta apresiasi kepada promotor. (2) tanggapan balik yang diberikan oleh Dyandra Global Edutainment adalah press release yang diposting di akun resmi media sosial mereka, salah satunya X (Twitter) yaitu @DyandraGlobal.
Co-Authors Andi Subhan Amir, Andi Subhan Febri Saldy, Giscka Muhtadiah Hamna, Dian Nosakros Arya, Nosakros