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All Journal Media Bina Ilmiah Jurnal Price : Ekonomi dan Akuntasi
Agung Riyanto
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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The Effect Of Innovation Strategy On Competitive Advantage In Creative Industry (Case Study Of Msmes In The Field Of Handicrafts In The City Of Surabaya) Mohammad Afrizal Miradji; Agung Riyanto; Yovio Annisa Rahmadhoni; Rizky Pratama Lafizha Putra; Nofan Aldiansyah
Jurnal Price : Ekonomi dan Akuntasi Vol. 3 No. 01 (2024): Jurnal Price : ekonomi dan Akuntasi, November 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/jecoa.v3i01.4460

Abstract

Abstract is Creative industry is one of sector that has rapid development in Indonesia, especially in Surabaya. The part of this sector that tends to decrease every year or have smallest development level is Handycrafts. Although the number of businessman in this part is less than in food and beverage part, the competition between them is also fierce. The businessman should be the one who can decide the proper competitive strategy to survive in this competition. The other way to do to win the competition is applying innovation strategy towards the product so that it can be different from our competitor products and attract more customers. This research determined the relationship between innovation strategy and competitive advantage in the SME handycraft business in Surabaya. Linear regression will be used for determine this relationship.
PENGARUH HARGA FASILITAS DAN KEPUTUSAN MENGINAP TERHADAP KEPUASAN TAMU DI MULTAZAM SYARIAH HOTEL SOLO Agung Riyanto; Andhi Supriyadi
Media Bina Ilmiah Vol. 18 No. 11: Juni 2024
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33758/mbi.v18i11.831

Abstract

This study intends to find out how price, facilities and staying decisions influence guest satisfaction which is mediated by the decision to stay at the Multazam Syariah Hotel Solo. This research is inferential research which emphasizes the analysis of numerical data which is processed using statistical methods, namely examining the factors that occur and the results of this research will illustrate the relationship between price and facilities on guest satisfaction based on the decision to stay at the Multazam Syariah Hotel Solo. The sample for the study used 85 respondents from guests staying at the Multazam Syariah Hotel Solo. The data collection method using questionnaires was tested and analyzed using multiple linear regression using SPSS. From the results of data processing in research, several conclusions can be proposed (1) Price has no influence on guest satisfaction (2) Facilities have an influence on guest satisfaction (3) Decision to stay has an influence on guest satisfaction (4) Influence of price, facilities and guest satisfaction The decision to stay has a collective influence.
Co-Authors Mohammad Afrizal Miradji Nofan Aldiansyah Rizky Pratama Lafizha Putra Supriyadi, Andhi Yovio Annisa Rahmadhoni