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All Journal MERDEKA: Jurnal Ilmiah Multidisiplin Jurnal Price : Ekonomi dan Akuntasi
Nofan Aldiansyah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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PENGENALAN APA ITU “JUJA” Mohamad Afrizal Miradji; Bayuadi; Nofan Aldiansyah; Ade Rafli Rizaldy; M. Abbiyul Ilman Hakiki; Ananda Cahya Adi Putra
MERDEKA : Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2024): Desember
Publisher : PT PUBLIKASI INSPIRASI INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/merdeka.v2i2.3295

Abstract

Juja (jus jawa) adalah Juja, atau jus jawa, adalah minuman khas yang menggabungkan rasa gula jawa lokal dengan kesegaran jus buah. Ini membahas asal-usul juja, bahan utamanya, proses pembuatan, manfaat kesehatannya, dan variasi rasanya. Selain memberikan banyak manfaat kesehatan, minuman ini menggabungkan kelezatan tradisional dengan gaya kontemporer. Juja adalah alternatif minuman sehat yang cocok untuk segala tempat karena bahan-bahannya yang mudah ditemukan dan proses pembuatan yang sederhana.
The Effect Of Innovation Strategy On Competitive Advantage In Creative Industry (Case Study Of Msmes In The Field Of Handicrafts In The City Of Surabaya) Mohammad Afrizal Miradji; Agung Riyanto; Yovio Annisa Rahmadhoni; Rizky Pratama Lafizha Putra; Nofan Aldiansyah
Jurnal Price : Ekonomi dan Akuntasi Vol. 3 No. 01 (2024): Jurnal Price : ekonomi dan Akuntasi, November 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/jecoa.v3i01.4460

Abstract

Abstract is Creative industry is one of sector that has rapid development in Indonesia, especially in Surabaya. The part of this sector that tends to decrease every year or have smallest development level is Handycrafts. Although the number of businessman in this part is less than in food and beverage part, the competition between them is also fierce. The businessman should be the one who can decide the proper competitive strategy to survive in this competition. The other way to do to win the competition is applying innovation strategy towards the product so that it can be different from our competitor products and attract more customers. This research determined the relationship between innovation strategy and competitive advantage in the SME handycraft business in Surabaya. Linear regression will be used for determine this relationship.
Co-Authors Ade Rafli Rizaldy Agung Riyanto Ananda Cahya Adi Putra Bayuadi M. Abbiyul Ilman Hakiki Mohammad Afrizal Miradji Rizky Pratama Lafizha Putra Yovio Annisa Rahmadhoni