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All Journal Media Bina Ilmiah International Conference on Digital Advanced Tourism, Management, and Technology
Andhi Supriadi
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Humanities Decision Sciences, Operations Research & Management Social Sciences Other

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Green Hospitality Implementation Strategy In Creating Brand Awareness In Ubud Green Resort Kadek Damayanti; Andhi Supriadi; Hartoyo Soehari 
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 2 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i2.149

Abstract

This research is to determine and apply green hospitality to brand awareness in Ubud green resort. This type of research is using a qualitative approach. The reason is first, this approach is descriptive, Second, this approach is able to familiarize relationships with research target subjects, Third, this approach is able to provide opportunities to find real conditions in the field. The data collection methods in this study were observation, interviews, and documentation. Data analysis in this study was conducted using interactive models from Huberman, and Saldana (2014), which apply four (4) steps in analyzing data such as data collection, data condensation, data presentation, and data verification. The implementation of green hospitality at Ubud Green Resort includes seven aspects, including: (1) Land use, (2) Energy efficiency, (3) Water conservation, (4) Use of building materials, (5) Indoor air quality, (6) Environmental management, (7) Operational management. Ubud Green Resort has implemented green hospitality successfully but there are several indicators that need to be addressed in the future. By implementing green hospitality, Ubud Green Resort can shape consumer awareness and trust in their brand. This advantage is an effective strategy to create brand awareness that can attract tourists and increase the company's competitiveness amid the rapid movement of the accommodation industry
PENGARUH LINGKUNGAN KERJA, FASILITAS KERJA, DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN SUPERMARKET GELAEL MAL CIPUTRA KOTA SEMARANG Misbah Salim Masoud Aljadi; Andhi Supriadi; Apri Kuntariningsih; Hendrajaya, Hendrajaya
Media Bina Ilmiah Vol. 18 No. 12: Juli 2024
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33758/mbi.v18i12.881

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh lingkungan kerja, fasilitas kerja, dan disiplin kerja terhadap kinerja karyawan Supermarket Gelael Mal Ciputra Kota Semarang. Kinerja karyawan memiliki pengaruh dan dampak besar bagi perusahaan, dan perusahaan harus memperhatikan faktor-faktor penting seperti ini untuk mencapai kinerja karyawan yang baik. Penelitian ini menggunakan pendekatan kuantitatif dan menggunakan sampel jenuh, dengan 45 responden. Data dikumpulkan melalui kuesioner yang diolah menggunakan SPSS. Hasil penelitian menunjukkan bahwa kinerja karyawan dipengaruhi secara parsial oleh fasilitas kerja sedangkan lingkungan kerja dan disiplin kerja tidak. Serta kinerja karyawan dipengaruhi secara bersamaan oleh variabel lingkungan kerja, fasilitas kerja, dan disiplin kerja
Co-Authors APRI KUNTARININGSIH Hartoyo Soehari  Hendrajaya Hendrajaya, Hendrajaya Kadek Damayanti Misbah Salim Masoud Aljadi