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All Journal Jurnal Pengabdian kepada Masyarakat Jurnal Pengabdian Mandiri Media Bina Ilmiah
Deni Utama
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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MENINGKATKAN DAYA SAING PERUSAHAAN CAREGIVER MELALUI WAWANCARA VIDEO SEBAGAI STRATEGI BRANDING DIGITAL Rizaldi Putra; Memet Sanjaya; Lambok Rommy Sulaeman; Ade Oki Pebiansyah; Deni Utama; Berliana
JURNAL PENGABDIAN MANDIRI Vol. 4 No. 1: Januari 2025 (In Press)
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jpm.v4i1.9579

Abstract

The caregiver industry plays a vital role in providing healthcare services amidst the increasing ageing of the global population. However, intense competition requires companies to innovate in marketing strategies. This research explores the use of video interviews as part of a digital branding strategy to enhance the competitiveness of caregiver companies. Through video interviews, companies can deliver authentic narratives that build credibility and emotional connections with audiences. The results show that video interviews not only enhance brand image, but also create significant differentiation in the market. Video content featuring testimonials from customers and labour professionals helps strengthen public trust in the services offered. In addition, video interviews increase digital interaction and reach, allowing companies to better connect with audiences. The findings confirm that innovative digital branding strategies, such as video interviews, can provide a sustainable competitive advantage for caregiver companies. As such, companies are advised to integrate video-based content in their marketing strategies to stay relevant and compete in a dynamic market
VIDEO EXPLAINER LOMBA CERDAS CERMAT BUNKASAI PGMP JABODETABEK 2024 Lambok Rommy Sulaeman; Ade Oki Pebiansyah; Rizaldi Putra; Memet Sanjaya; Deni Utama; Salsabilla Khoirun Nissa
JURNAL PENGABDIAN MANDIRI Vol. 4 No. 1: Januari 2025 (In Press)
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jpm.v4i1.9580

Abstract

In the digital era, adaptive learning media is a major necessity, especially during the pandemic, when online learning is the main solution. Learning media plays an important role in conveying messages in an attractive manner to increase students' interest, attention, and understanding. One of the challenges faced is how to effectively present Japanese culture learning materials to participants of the Bunkasai PGMP Quiz Competition (LCC) Jabodetabek, considering that conventional methods are often considered monotonous and less motivating. Digitalisation of learning through explainer videos is an innovative solution to this challenge. Explainer videos allow the presentation of complex information visually and interactively, with clear narration and attractive visuals. This research aims to develop explainer video-based learning media to support the preparation of LCC Bunkasai 2024 participants. The approach used is the ADDIE development model, including needs analysis, content design, video development, implementation, and evaluation. The results showed that the use of explainer videos improved students' motivation and understanding of Japanese culture, with comprehension scores increasing by 30% after learning. Teachers and participants gave positive feedback regarding the effectiveness and attractiveness of this media. The video explainer also provides flexibility of access, allowing students to learn at their own pace. In conclusion, digitisation of learning through explainer videos proved to be effective and relevant for the younger generation. This media not only supports competitive learning at LCC, but also has the potential to be applied more widely in cultural education. Further development is proposed to cover more in-depth Japanese cultural topics, in order to broaden the scope of learning and its educational impact
WORKSHOP KEWIRAUSAHAAN MEMBANGUN BISNIS MELALUI PENERAPAN TEKNOLOGI DIGITAL Chowal Jundy Kumoro; Lambok Rommy Sulaeman; Rizaldi Putra; Memet Sanjaya; Deni Utama; Putri Nurazizah; Davina Clarissa Rabbani; Neng Siti Fathimah
JURNAL PENGABDIAN MANDIRI Vol. 4 No. 7: Juli 2025
Publisher : Bajang Institute

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Abstract

The high unemployment rate in Bekasi Regency, reaching 9.37% in 2023, presents a pressing issue amidst the region's rapid industrial development. Intense job market competition and the low entrepreneurial interest among senior high school and vocational students further narrow opportunities for youth to achieve economic independence. This community service program aims to foster entrepreneurial spirit and enhance digital competencies among students through a workshop titled “Entrepreneurship Workshop: Building a Business through the Application of Digital Technology.” The workshop was conducted in person at Takumi Polytechnic using a participatory and hands-on approach, including activities such as Business Model Canvas development, digital brand creation, and simulations of digital marketing via social media and online platforms. A total of 78 students from various high schools and vocational schools in Bekasi participated in the program. The results showed a significant improvement in students’ understanding of digital entrepreneurship concepts, as indicated by higher post-test scores and their ability to design and pitch tech-based business ideas. Evaluation data revealed that 91% of participants expressed interest in launching their own digital ventures after the training. The workshop not only expanded entrepreneurial awareness but also led to the establishment of a follow-up community called Digitalpreneur Muda Bekasi as a platform for collaboration and peer learning. This program is expected to serve as a replicable model for digital entrepreneurship education and contribute to local economic development through youth-led innovation
INOVASI TEKNOLOGI UNTUK PELAYANAN MASYARAKAT: SOLUSI DIGITAL PENCATATAN PENDUDUK DI ERA 4.0 Rizaldi Putra; Memet Sanjaya; Lambok Rommy Sulaeman; Chowal Jundy Kumoro; Deni Utama; Kinanti Dwi Adelia; Tessalonika Audry Polnaya
JURNAL PENGABDIAN MANDIRI Vol. 4 No. 7: Juli 2025
Publisher : Bajang Institute

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Abstract

Mega Regency Housing, particularly RW 016, still uses a manual resident registration system, which causes administrative issues such as delays in services, data inaccuracy, and difficulties in tracking important events like deaths, relocations, and elections. This study aims to identify the problems in the current system and design an innovative digital solution based on information technology. A descriptive qualitative approach was used through in-depth interviews, observations, documentation, and focus group discussions. The findings indicate that a digital system has high potential to improve the efficiency and accuracy of public services at the RW level. However, successful implementation depends heavily on human resource readiness, infrastructure support, and policy backing. Therefore, digitalization of resident registration at the RW level must be carried out gradually, inclusively, and sustainably
MEMBUAT VIDEO PROMOSI DIGITAL DENGAN PROVOCATION METHOD (HOOK & TAGLINE) Ade Oki Pebiansyah; Rizaldi Putra; Lambok Rommy Sulaeman; Memet Sanjaya; Deni Utama; Elisabeth Padang; Kurnaesih, Kurnaesih
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 9: Februari 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v3i9.7514

Abstract

Pada era digital yang semakin berkembang, video promosi menjadi salah satu alat pemasaran yang sangat efektif dalam menjangkau audiens secara luas. Dalam upaya memaksimalkan dampak promosi, metode provokasi yang melibatkan elemen Hook (pengait) dan Tagline (slogan) telah muncul sebagai strategi yang mampu menarik perhatian, menghadirkan pesan yang kuat, dan meningkatkan daya ingat pada audiens. PkM ini bertujuan untuk mengulas dan merangkum konsep serta penerapan metode provokasi, khususnya melalui penggunaan Hook yang menarik dan Tagline yang menggugah emosi dalam pembuatan video promosi digital. Metode ini melibatkan analisis terhadap berbagai faktor psikologis dan perilaku konsumen, serta mempertimbangkan tren desain visual dan narasi yang relevan dalam lingkungan digital. PkM ini akan menggambarkan bagaimana Hook yang unik dan menggoda dapat memberikan daya tarik awal pada audiens, serta bagaimana Tagline yang kuat dapat merangkul emosi dan pesan inti dengan singkat dan berkesan. Dengan memadukan kedua elemen ini, video promosi digital memiliki potensi untuk membangkitkan rasa ingin tahu, meningkatkan interaksi, dan mendorong konversi. Hasil dari PkM ini menunujukkan pengetahuan dan pemahaman siswa SMK Bina Mitra Cikarang Timur meningkat yang terlihat dari materi membuat Tagline, hook dan manuskrip mengalami peningkatan yang signifikan dari sebelumnya 14,28% menjadi 95,23%, kemudian setelah penyampaian materi Video Promosi dengan provocation method pemahaman dari peserta yang sebelumnya 14,28% menjadi 95,23%, dan terakhir untuk penyampaian materi akan digital marketing pemahaman peserta mengalami peningkatan dari sebelumnya 14,28% menjadi 71,42%.
RAHASIA MENDAPATKAN CUAN DARI MENJUAL GAMBAR DI INTERNET Memet Sanjaya; Lambok Rommy Sulaeman; Rizaldi Putra; Ade Oki Pebiansyah; Deni Utama; Eria, Eria; Berliana, Berliana
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 3: Agustus 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v4i3.8328

Abstract

Dalam era digital, penjualan gambar di internet telah menjadi peluang signifikan untuk mendapatkan pendapatan tambahan. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan panduan praktis dan keterampilan kepada peserta tentang cara efektif menjual gambar di berbagai platform online. Kegiatan ini diadakan secara daring dengan peserta dari berbagai latar belakang. Materi yang disampaikan mencakup peluang penghasilan, pengenalan platform penjualan seperti Adobe Stock, Fiverr, Etsy dan lain-lain, teknik pembuatan gambar WPAP, dan strategi penjualan yang efektif. Hasil evaluasi menunjukkan peningkatan pemahaman signifikan dari lebih dari 80% peserta terhadap materi yang diberikan setelah mengikuti kegiatan ini, serta respon positif terhadap manfaat kegiatan. Dengan demikian, kegiatan ini berhasil mencapai tujuannya dalam memberdayakan masyarakat untuk memanfaatkan peluang ekonomi digital
DIGITAL ENTREPRENEURSHIP MEWUJUDKAN GEN-Z BERKARAKTER Ade Oki Pebiansyah; Rizaldi Putra; Lambok Rommy Sulaeman; Memet Sanjaya; Deni Utama; Salsabilla Khoirun Nissa; Reza Nugrahanto
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 3: Agustus 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v4i3.8329

Abstract

This community service (PKM) focuses on Digital Entrepreneurship as a means to realize generation Z with strong and innovative character. In a dynamic digital era, generation Z has great potential to become adaptive and creative entrepreneurs. This PKM activity aims to provide training and mentoring to high school and vocational students in utilizing digital technology to develop ethical and social impact business ideas. Through a practical approach, participants are taught digital entrepreneurship skills, such as digital marketing, BMC (Business Model Canvas) simulation. In addition, the program also emphasizes the importance of character values such as responsibility, integrity, and concern for the environment. The results of this PKM activity show a significant increase in the understanding and skills of digital entrepreneurship as well as the formation of strong character among generation Z, who are ready to face future economic challenges with a sustainable and ethical vision
ANALISIS KELAYAKAN USAHA PETERNAKAN AYAM PETELUR CLOSED HOUSE Lambok Rommy Sulaeman; Ade Oki Pebiansyah; Deni Utama; Berliana, Berliana
Media Bina Ilmiah Vol. 19 No. 1: Agustus 2024
Publisher : LPSDI Bina Patria

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Abstract

This study aims to analyse the business feasibility of closed house layer farmers. The business feasibility criteria used are: Net Present Value (NPV), Internal Rate of Return (IRR), and Payback Periods. The results of the analysis can be stated that the business of laying hens is feasible or recommended "GO" to be cultivated/developed on a larger scale. This refers to the results of the financial analysis obtained in this study, which has a level of ability to return investment costs (IRR) above the discount factor value, meaning that the closed house layer farming business that is cultivated by farmers is able to provide a large level of profit so that the time to return investment costs can be done in a relatively fast time, so that the remaining revenue from the laying hen farming business activities is entirely a profit for farmers.
Co-Authors Ade Oki Pebiansyah Berliana Berliana Berliana Chowal Jundy Kumoro Davina Clarissa Rabbani Elisabeth Padang Eria Eria Kinanti Dwi Adelia Kurnaesih Kurnaesih, Kurnaesih Lambok Rommy Sulaeman Memet Sanjaya Neng Siti Fathimah Putri Nurazizah Reza Nugrahanto Rizaldi Putra Salsabilla Khoirun Nissa Tessalonika Audry Polnaya