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All Journal Indonesia Accounting Research Journal Nomico
Amir, Ari
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Mengoptimalkan Motivasi Belajar: Pengaruh Signifikan Kualitas Pendidikan dan Kepuasan Mahasiswa Bakti, Ferry; Dendi, Agus; Amir, Ari; Isnanto, Burham
Nomico Vol. 1 No. 4 (2024): Nomico-May
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/xjc0b510

Abstract

The quality of education is a major concern in academia and is often associated with student satisfaction and learning motivation. This study aims to analyze the effect of teaching quality, educational facilities, and administrative services on student satisfaction, as well as the impact on learning motivation in the context of higher education in Indonesia. Using the survey method, data was collected from 160 students at the ISB Atmaluhur Pangkalpinang campus. Data analysis was performed using structural equation modeling (SEM) and SPSS to test the research hypothesis. The results showed that the quality of teaching, educational facilities, and administrative services had a positive and significant effect on student satisfaction, both partially and simultaneously. In addition, student satisfaction also has a positive and significant effect on learning motivation. These findings broaden understanding of the factors that influence student satisfaction and learning motivation, and emphasize the importance of a holistic approach in improving the quality of higher education. The practical implications of this research include the need for higher education institutions to focus on improving the quality of teaching, providing adequate educational facilities, and improving the quality of administrative services to achieve optimal student satisfaction and encourage higher learning motivation.
Vam analysis of local e-commerce acceptance Bakti, Ferry; Amir, Ari; Isnanto, Burham; Dendi, Agus
Indonesia Accounting Research Journal Vol. 12 No. 2 (2024): December: Accounting, Management
Publisher : Institute of Accounting Research and Novation (IARN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/iacrj.v12i2.346

Abstract

This study evaluated the acceptance of HP Market Online Babel, a local e-commerce platform in Pangkalpinang, using a modified Value-based Adoption Model. The research focused on analyzing the influence of content marketing and influencer marketing on purchase intention, considering the mediating role of customer engagement. The study's objectives included analyzing the direct effects of content marketing and influencer marketing on customer engagement and purchase intention, and evaluating the mediating role of customer engagement in the relationship between digital marketing strategies and purchase intention. The research employed a quantitative approach with a cross-sectional survey design. The sample consisted of 100 active users of HP Market Online Babel, selected through purposive sampling. Data collection was conducted using an online questionnaire, and data analysis involved simple regression techniques and path analysis using SPSS software. The results revealed significant positive influences of content marketing and influencer marketing on customer engagement and purchase intention. Customer engagement played a mediating role in the relationship between both digital marketing strategies and purchase intention. Content marketing, particularly the informative content aspect, had the strongest impact in the research model. The study contributed to the development of the Value-based Adoption Model by integrating digital marketing strategies in the context of local e-commerce. The findings affirmed the importance of quality content and the strategic role of influencers in increasing customer engagement and driving purchase intention on local digital platforms. The results provided practical guidance for managers in optimizing digital marketing strategies, potentially improving business performance in the competitive local e-commerce market.
Co-Authors Bakti, Ferry Dendi, Agus Isnanto, Burham