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All Journal Widya Cipta : Jurnal Sekretari dan Manajemen Indonesia Accounting Research Journal Bhinneka Tunggal Ika: Jurnal Pengabdian Kepada Masyarakat Nomico
Bakti, Ferry
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Public Health Social Sciences

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Pelatihan Bisnis Model Dan Market Riset Bagi Generasi Muda Babel Inovatif Bakti, Ferry; Amir Alkodri, Ari; Dendi Rachmansyah, Agus; Isnanto, Burham
Bhinneka Tunggal Ika : Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2024): Jurnal Bhinneka Tunggal Ika: Jurnal Pengabdian Kepada Masyarakat
Publisher : Rifa Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pemahaman mengenai konsep bisnis diperlukan untuk dapat bertahan pada masa perkembangan teknologi yang semakin kompleks mempengaruhi berbagai bidang saat ini. Keterbatasan pemahaman mengenai model bisnis dapat berakibat fatal terhadap bisnis seperti ketidakmampuan untuk memenuhi kebutuhan pelanggan secara efisien dan kurang mampu beradaptasi terhadap perubahan. Sebagai calon pewirausaha, generasi muda juga perlu untuk memahami model bisnis agar terhinda dari dampak negative berbisnis. Kegiatan program pelatihan ini bertujuan untuk lebih meningkatkan pengetahuan dan mempersiapkan generasi muda menjadi pewirausaha handal dan inovatif. Melalui pelatihan ini didapatkan berbagai ide potensial dan merupakan sarana untuk saling bertukar pemahaman.
Mengoptimalkan Motivasi Belajar: Pengaruh Signifikan Kualitas Pendidikan dan Kepuasan Mahasiswa Bakti, Ferry; Dendi, Agus; Amir, Ari; Isnanto, Burham
Nomico Vol. 1 No. 4 (2024): Nomico-May
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/xjc0b510

Abstract

The quality of education is a major concern in academia and is often associated with student satisfaction and learning motivation. This study aims to analyze the effect of teaching quality, educational facilities, and administrative services on student satisfaction, as well as the impact on learning motivation in the context of higher education in Indonesia. Using the survey method, data was collected from 160 students at the ISB Atmaluhur Pangkalpinang campus. Data analysis was performed using structural equation modeling (SEM) and SPSS to test the research hypothesis. The results showed that the quality of teaching, educational facilities, and administrative services had a positive and significant effect on student satisfaction, both partially and simultaneously. In addition, student satisfaction also has a positive and significant effect on learning motivation. These findings broaden understanding of the factors that influence student satisfaction and learning motivation, and emphasize the importance of a holistic approach in improving the quality of higher education. The practical implications of this research include the need for higher education institutions to focus on improving the quality of teaching, providing adequate educational facilities, and improving the quality of administrative services to achieve optimal student satisfaction and encourage higher learning motivation.
Innovation and Digitalization: Driving Forces for Corporate Competitiveness and Longevity Amri, Amri; Isnanto, Burham; Saputro, Seno Hadi; Bakti, Ferry
Widya Cipta: Jurnal Sekretari dan Manajemen Vol 9, No 1 (2025): March
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v9i1.23065

Abstract

In the face of rapid technological advancements and market shifts, companies must adapt and enhance their competitiveness to ensure long-term survival. This study explores the impact of innovation, digital transformation, productivity, and employment on organizational competitiveness and their influence on corporate longevity and sustainability in the Bangka Belitung Islands, Indonesia. Employing survey methods and analyzing data using double regression, simple regression, smartPls, and SPSS, the study surveyed 120 respondents from various industrial sectors. The results reveal that innovation, productivity, and jobs significantly and positively impact companies' competitiveness, while digital transformation has a lesser effect. Additionally, the study found that a company's competitiveness positively and significantly influences its existence and survival. The research significantly contributes to understanding the factors affecting competitiveness and long-term viability in the digital economy, highlighting the crucial role of innovation, productivity, and job quality in enhancing competitive advantage. The findings provide a basis for strategic decision-making at the company level and the development of public policies that foster business growth and resilience within the Belitung Framework
Vam analysis of local e-commerce acceptance Bakti, Ferry; Amir, Ari; Isnanto, Burham; Dendi, Agus
Indonesia Accounting Research Journal Vol. 12 No. 2 (2024): December: Accounting, Management
Publisher : Institute of Accounting Research and Novation (IARN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/iacrj.v12i2.346

Abstract

This study evaluated the acceptance of HP Market Online Babel, a local e-commerce platform in Pangkalpinang, using a modified Value-based Adoption Model. The research focused on analyzing the influence of content marketing and influencer marketing on purchase intention, considering the mediating role of customer engagement. The study's objectives included analyzing the direct effects of content marketing and influencer marketing on customer engagement and purchase intention, and evaluating the mediating role of customer engagement in the relationship between digital marketing strategies and purchase intention. The research employed a quantitative approach with a cross-sectional survey design. The sample consisted of 100 active users of HP Market Online Babel, selected through purposive sampling. Data collection was conducted using an online questionnaire, and data analysis involved simple regression techniques and path analysis using SPSS software. The results revealed significant positive influences of content marketing and influencer marketing on customer engagement and purchase intention. Customer engagement played a mediating role in the relationship between both digital marketing strategies and purchase intention. Content marketing, particularly the informative content aspect, had the strongest impact in the research model. The study contributed to the development of the Value-based Adoption Model by integrating digital marketing strategies in the context of local e-commerce. The findings affirmed the importance of quality content and the strategic role of influencers in increasing customer engagement and driving purchase intention on local digital platforms. The results provided practical guidance for managers in optimizing digital marketing strategies, potentially improving business performance in the competitive local e-commerce market.
Co-Authors Amir, Ari Amri Amri Ari Amir Alkodri Dendi Rachmansyah, Agus Dendi, Agus Isnanto, Burham Seno Hadi Saputro