Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Bisnis Era Digital
Inggrid Destrina
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Peran Dyandra Promosindo Surabaya Sebagai Event Organizer dalam Indonesia International Motor Show (IIMS) Surabaya 2024 Inggrid Destrina; Maharani Ikaningtyas
Jurnal Manajemen Bisnis Era Digital Vol. 1 No. 3 (2024): Agustus : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v1i3.252

Abstract

Dyandra Promosindo is a subsidiary of PT Digital Inisiatif, part of Kompas Gramedia, operating in the MICE (Meetings, Incentives, Conference, and Exhibitions) sector. The event organizer is responsible for determining the theme and overall concept of the event, which serves as the foundation for all event-related aspects. This study aims to understand the role of Dyandra Promosindo Surabaya as an event organizer in organizing an event, namely the Indonesia International Motor Show (IIMS) 2024 in Surabaya. The findings show that Dyandra Promosindo plays a crucial role in promoting products or company brands through various types of events such as expos or exhibitions. The implications of this study highlight the importance of the role of event organizers in the success of events and the satisfaction of all involved parties.
Co-Authors Maharani Ikaningtyas