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Pengaruh Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Air Mineral Merek Aqua Pada Shekar Brillyan Renata (SBR) Mart Di Desa Janju Kecamatan Tanah Grogot M. Yunus Syam; Tegen Sayuk Rimboko; Tri Putri Yulianita
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 2 (2024): Mei : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v1i2.60

Abstract

The purpose of this research is to determine the influence of Brand Image and Product Quality on the Decision to Purchase Aqua Brand Mineral Water at Shekar Brillyan Renata (SBR) MART in Janju Village, Tanah Grogot District, jointly (simultaneously) or individually (partially) and which variables which is more dominant. The respondents in this research were an unlimited number of consumers (no purchase records) who were taken by chance when the questionnaire was distributed. The validity test results of the 18 statements in this study were declared valid because rcount > rtable (0.3160). Then, the reliability test results in this study were 0.907, so all statements were reliable because Cronbach's Alpha was 0.907 > 0.6. Based on the multiple linear regression equation Y = 72.572 + 0.344 X1 + 0.498 X2. The multiple correlation coefficient (R) value of 0.864 is at a relationship level of 0.80-1.000, which means the correlation is at a very strong level between the independent variables consisting of variables from Brand Image (X1), Product Quality (X2), to the dependent variable, namely Purchase Decision (Y) at Shekar Brillyan Renata (SBR) MART in Janju Village, Tanah Grogot District. The value of the R-Square results is 0.746, meaning that 74.6% of the dependent variable, namely purchasing decisions (Y), is influenced by independent variables consisting of brand image (X1) and product quality (X2), while the remaining 25.4% is influenced by other factors not examined in this study. F test results (simultaneous) value Fcount > Ftable (39.647 > 3.35) and significant level (0.000 < 0.05). So that the variables brand image (X1) and product quality (X2) have a significant effect on purchasing decisions (Y) at Shekar Brillyan Renata (SBR) MART in Janju Village, Tanah Grogot District. The results of the t test (partial) tcount value for the brand image variable (X1) is 2.934. The tcount value for the product quality variable (X2) is 3.687, both tcount values ​​> ttable (1.703) so brand image (X1) and product quality (X2) have significant influence on Purchasing Decisions (Y). It can be concluded from the results of the t test that the product quality variable (X2) has a dominant influence on Purchasing Decisions (Y) at Shekar Brillyan Renata (SBR) MART in Janju Village, Tanah Grogot District.
Pengaruh Pengawasan Terhadap Kinerja Pegawai Pada Unit Pelaksana Teknis Daerah (UPTD) Pasar Penyembolum Senaken Kabupaten Paser Syifi Fauziyah; M. Yunus Syam; Welda Widya Hidayah
Epsilon Journal of Management Vol. 2 No. 2 (2024): Oktober : Epsilon : Journal of Management (EJoM)
Publisher : Lembaga Pengabdian Masyarakat Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/epsilon.v2i2.55

Abstract

The aim of this research is to determine the effect of supervision on employee performance at the Regional Technical Implementation Unit (UPTD) Pemembolum Senaken Market, Paser Regency. From the results of the validity test, all 10 statement items were declared valid because they were greater than the rtable value of 0.2006 for each statement in this study. From the results of the reliability test, a value of 0.959 was obtained, which means there is a very strong relationship between the independent variable and the dependent variable. From the results of multiple linear regression analysis, it can be seen that the results of the regression equation are Y = 40.597 + 0.535X1 + 0.361X2. Based on the calculation results, an R value (Correlation Coefficient) of 0.915 is obtained which is at an interpretation level between 0.80-1.00, which means that there is a very strong influence from the supervision variable (X) which consists of direct supervision (X1), and supervision. indirectly (X2), on employee performance (Y).
Peran Perguruan Tinggi Manajemen dalam Penanganan Stunting Ibnu Khayath Farisanu; Indri Farradina; Achmad Aprianor Firdaus; Muhammad Akbar; Achmad Syahruddin; Hj. Erni Susanti; M. Yunus Syam
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 4 No. 1 (2026): Maret : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v4i1.2497

Abstract

Stunting is a complex public health problem that requires a multisectoral approach in its management. This community service aims to increase the capacity of village officials and Village Consultative Body (BPD) in handling stunting through the strategic role of management higher education institutions. The method used is a participatory approach involving 18 participants consisting of village officials and BPD members. The activities were carried out through stages of needs analysis, stunting program management training, action plan development assistance, and monitoring evaluation. The results showed a significant increase in participants' understanding of stunting program management (from 45% to 85%), the formation of a stunting management working team at the village level, and the preparation of a comprehensive stunting management action plan. The social change that has been realized is increased cross-sectoral coordination in handling stunting and the formation of a data-based monitoring system at the village level. Management higher education institutions play a strategic role in building the managerial capacity of village officials to manage stunting programs effectively and sustainably.