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Pengaruh Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Air Mineral Merek Aqua Pada Shekar Brillyan Renata (SBR) Mart Di Desa Janju Kecamatan Tanah Grogot M. Yunus Syam; Tegen Sayuk Rimboko; Tri Putri Yulianita
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 2 (2024): Mei : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v1i2.60

Abstract

The purpose of this research is to determine the influence of Brand Image and Product Quality on the Decision to Purchase Aqua Brand Mineral Water at Shekar Brillyan Renata (SBR) MART in Janju Village, Tanah Grogot District, jointly (simultaneously) or individually (partially) and which variables which is more dominant. The respondents in this research were an unlimited number of consumers (no purchase records) who were taken by chance when the questionnaire was distributed. The validity test results of the 18 statements in this study were declared valid because rcount > rtable (0.3160). Then, the reliability test results in this study were 0.907, so all statements were reliable because Cronbach's Alpha was 0.907 > 0.6. Based on the multiple linear regression equation Y = 72.572 + 0.344 X1 + 0.498 X2. The multiple correlation coefficient (R) value of 0.864 is at a relationship level of 0.80-1.000, which means the correlation is at a very strong level between the independent variables consisting of variables from Brand Image (X1), Product Quality (X2), to the dependent variable, namely Purchase Decision (Y) at Shekar Brillyan Renata (SBR) MART in Janju Village, Tanah Grogot District. The value of the R-Square results is 0.746, meaning that 74.6% of the dependent variable, namely purchasing decisions (Y), is influenced by independent variables consisting of brand image (X1) and product quality (X2), while the remaining 25.4% is influenced by other factors not examined in this study. F test results (simultaneous) value Fcount > Ftable (39.647 > 3.35) and significant level (0.000 < 0.05). So that the variables brand image (X1) and product quality (X2) have a significant effect on purchasing decisions (Y) at Shekar Brillyan Renata (SBR) MART in Janju Village, Tanah Grogot District. The results of the t test (partial) tcount value for the brand image variable (X1) is 2.934. The tcount value for the product quality variable (X2) is 3.687, both tcount values ​​> ttable (1.703) so brand image (X1) and product quality (X2) have significant influence on Purchasing Decisions (Y). It can be concluded from the results of the t test that the product quality variable (X2) has a dominant influence on Purchasing Decisions (Y) at Shekar Brillyan Renata (SBR) MART in Janju Village, Tanah Grogot District.
Pengaruh Gaya Kepemimpinan terhadap Kinerja Pegawai pada Dinas Pendidikan dan Kebudayaan Kabupaten Paser Harmayanto Harmayanto; Tegen Sayuk Rimboko; Chairun Nisa
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 2 No. 2 (2025): Juni : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v2i2.781

Abstract

The purpose of this study is to determine the influence of leadership styles (X) consisting of directive leadership styles (X1), supportive leadership (X2), participative leadership (X3), and achievement-oriented leadership (X4) on employee performance (Y) at the Paser Regency Education and Culture Office. The results of multiple linear regression analysis obtained a regression equation, namely: Y = 2.048 + 0.583x1 + 0.294X2 + 0.361X3 + 0.045X4. The correlation coefficient (R) value of 0.755 means that the directive leadership style (X1), supportive leadership (X2), participative leadership (X3), achievement-oriented leadership (X4) shows a strong relationship with the Employee Performance variable (Y). The coefficient value (Adjusted R²) of 0.502 means that the variables of directive leadership style (X1), supportive leadership (X2), participative leadership (X3), achievement-oriented leadership (X4) contribute to employee performance (Y) at the Department of Education and Culture by 50.2%, while the remainder is contributed by other factors not studied by (100-50.2)% = 48.2%. The simultaneous results (F test) show that the F count value > F table (8.297 > 2.76) so it can be concluded that the variables of directive Leadership style (X1), Supportive Leadership (X2), Participative Leadership (X3), Achievement-oriented Leadership (X4) have an effect on Employee Performance (Y) at the Paser Regency Education and Culture Office. Furthermore, the results of the partial test (t test) show that the t count value of Variable (X) that has a significant effect is the directive Leadership style (X1) because t count > t table (3.756 > 2.05954). So that Directive Leadership (X1) has a dominant effect on Employee Performance (Y) at the Paser Regency Education and Culture Office.
Pengaruh Penempatan Terhadap Kinerja Pegawai Pada Kantor Pengadilan Negeri Tanah Grogot Kelas II Muhammad Akbar; Tegen Sayuk Rimboko; Indah Indah
Jurnal of Management and Social Sciences Vol. 1 No. 4 (2023): Oktober : Journal of Management and Social Sciences
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jmsc.v1i4.278

Abstract

The purpose of this research is to determine the effect of Placement (X) consisting of Education (X1), Work Knowledge (X2), Work Skills (X3), and Work Experience (X4) on the Employee Performance variable (Y) at the Tanah Grogot District Court Office Class II. The sample in this study were employees at the Class II Tanah Grogot District Court Office using a saturated sampling technique and the number of samples obtained was 34 people. Employees as samples in this study were given a questionnaire consisting of 13 statements. The responses to this questionnaire were tested for validity and reliability before carrying out multiple linear regression analysis using the SPSS application. The results of testing the instrument, namely the questionnaire, show that the 13 statement items are valid because rcount > rtable is (0.339). Apart from that, all statements are reliable because Cronbach's alpha (α) > 0.60 (0.905 > 0.60). The regression equation obtained is Y = 1.460 – 0.133 X1 + 0.398 X2 – 0.133 X3 + 0.551 X4. The multiple correlation coefficient (R) value is 0.762, which means a strong correlation between the variables Education (X1), Work Knowledge (X2), Work Skills (X3), and Work Experience (X4) on the Employee Performance variable (Y). The coefficient of determination (Adjusted R2) value of 0.522 or 52.2% shows the large contribution of the Placement variable (X) which consists of Education (X1), Work Knowledge (X2), Work Skills (X3), and Work Experience (X4) to the variable Employee Performance (Y) was 52.2%, while the rest was explained by other variables not included in this research amounting to (100-52.2) % = 47.8%. Simultaneous testing (F test) shows that Fcount > Ftable (10.012 > 2.70) or p-value (Fcount) > α (0.000 < 0.05), meaning that H0 is rejected and Ha is accepted so it can be concluded that there is an influence between the placement variables which consists of Education (X1), Work Knowledge (X2), Work Skills (X3), and Work Experience (X4) on the Employee Performance variable (Y) at the Class II Tanah Grogot District Court Office. Partial testing (t test) shows that the value of tcount > ttable on Job Knowledge (X2), namely 3.198 > 1.699 and Work Experience (X4), namely 3.138 > 1.699, there is a significant influence on Employee Performance (Y) at the Class II Tanah Grogot District Court Office, which means H0 is rejected and Ha is accepted, while the value of tcount < ttable for Education (X1) and Work Skills (X3) has no significant influence on Employee Performance (Y) in the Clerk's Office at the Class II Tanah Grogot District Court Office. In the Placement variable (X) which consists of the four variables studied, the dominant variable is Job Knowledge (X2) as evidenced by the highest t-count value of 3.198 and the lowest significant value of 0.003.