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All Journal Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Journal Research of Social Science, Economics, and Management Journal Of Economic Sciences (Ekuisci)
Puji Astuti, Ramlah
Unknown Affiliation
Arts Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Effect of Compensation and Motivation for Productivity Work of Employees of Arteria Daya Mulia Cirebon Yarn Production Section Iqbal, Fariz; Kartono, Kartono; Puji Astuti, Ramlah
Jurnal Ekuisci Vol 1 No 3 (2024): Vol 1 No.3 Januari 2024
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/ekuisci.v1i3.166

Abstract

This study discusses the influence of compensation and motivation on employee work productivity at PT. Arteria Daya Mulia. The research aims to identify the factors influencing the performance of employees in the yarn production department. A survey method with a simple random sampling technique was employed in this study. The results indicate that compensation and motivation have a positive impact on employee work productivity. Therefore, the company needs to enhance employee compensation and motivation to improve work productivity. This research can be applied to other industries beyond PT. Arteria Daya Mulia.
THE EFFECT OF INFLUENCER CREDIBILITY, CONTENT MARKETING AND E-WOM ON SKINTIFIC SKINCARE PURCHASE DECISIONS ON TIKTOK Tri Rizky Suparman, Amelia; Sugianti, Rosita; Puji Astuti, Ramlah
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 8 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i8.3270

Abstract

This study aims to analyze the influence of influencer credibility, content marketing, and electronic word of mouth (e-WOM) on purchasing decisions for Skintific skincare on TikTok. The research method used is a quantitative approach with data collection through questionnaires distributed to respondents who have been exposed to Skintific promotions on TikTok. Data were analyzed using multiple linear regression. The results of the study indicate that influencer credibility has a significant effect on purchasing decisions, where the expertise, honesty, and attractiveness of influencers increase consumer trust. Interesting and educational content marketing also contributes to increasing purchasing interest, while e-WOM in the form of reviews and recommendations strengthens purchasing decisions. The conclusion of this study is that companies need to choose credible influencers, develop more engaging content marketing strategies, and encourage positive interactions through e-WOM in order to increase consumer purchasing decisions.
The Influence of Product Quality, Price, and Promotion On The Interest In Buying Beauty Products On Brand Ms Glow Hestya Damayanti, Suci; Nurfadilah , Sintia; Puji Astuti, Ramlah
Journal Research of Social Science, Economics, and Management Vol. 3 No. 9 (2024): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v3i10.656

Abstract

The cosmetic industry is growing rapidly today, where the cosmetic industry is one of the industries in Indonesia that has succeeded in dominating the domestic market, one of which is MS Glow cosmetic products. This study aims to analyze the effect of product quality, price and promotion on buying interest. This research uses quantitative data analysis methods using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) with the help of SmartPLS 3.0 software. Primary data was collected by distributing questionnaires to 100 buyers and users of MS Glow products, especially those in Cirebon City. All hypotheses proposed are supported and significant. (1) Product quality has a positive and significant effect on buying interest, (2) Price has a positive and significant effect on buying interest, (3) promotion has a positive and significant effect on buying interest.
Marketing Mix Analysis In Increasing Furniture MSMEs Sales Volume In Cirebon District Octa, Diana; Rohidatul Aisya, Rifa; Puji Astuti, Ramlah
Journal Research of Social Science, Economics, and Management Vol. 4 No. 1 (2024): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i1.678

Abstract

This research aims to determine and analyze the marketing mix such as product, price, place and promotion on furniture sales volume in Cirebon Regency. This research was conducted with the hope of increasing sales volume for furniture MSMEs in Cirebon Regency. This research uses quantitative research. The data used in the research uses primary data collected by distributing questionnaires to 100 MSME owners in Cirebon Regency. The method used in the research is Random Sampling. Data were analyzed using Partial Least Squares Structural equation modeling (SEM-PLS) with the Smart-PLS 3.0 application. Research findings show that Product and Promotion have a negative impact on sales volume. Apart from that, the Price and Place variables have a positive effect on sales volume.
Co-Authors Hestya Damayanti, Suci Iqbal, Fariz Kartono - Nurfadilah , Sintia Octa, Diana Rohidatul Aisya, Rifa Sugianti, Rosita Tri Rizky Suparman, Amelia