Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Commodities, Journal of Economic and Business
Wicaksana, Gilang Adi
Unknown Affiliation
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH KUALITAS PELAYANAN DAN KEUNGGULAN PRODUK TERHADAP LOYALITAS NASABAH PADA PT. BRI (PERSERO) TBK Wicaksana, Gilang Adi; Idris, Ahmad; Afrianto, Dadang; Firdaus, Ahmad
Commodities, Journal of Economic and Business Vol 4 No 3 (2024): January 2024
Publisher : FKDP (Forum Komunikasi Dosen Peneliti)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59689/commo.v4i3.974

Abstract

The purpose of this study was to determine the significant effect of service quality and product excellence on customer loyalty at PT. Bank Rakyat Indonesia (Persero) Tbk Gurah Kediri Work Unit partially and simultaneously in January-May 2020. The type of research used is quantitative research with a causal approach with the research population, namely all customers with a total of approximately 200 customers each month who make loans at PT. Bank Rakyat Indonesia (Persero) Tbk Gurah Work Unit. Data obtained from the results of questionnaires and surveys of research objects. Based on the research, it shows that there is a significant effect partially and simultaneously between service quality and product excellence on customer loyalty at PT. Bank Rakyat Indonesia Tbk, Gurah Kediri Work Unit. This is indicated by the service quality variable with the test results obtained t count 3,871, and product superiority 4,490 <t table 1,662, the F value count 20,138, the value> F table 3,098 and the significance value <significant level that is 0,000 <0.05, then the hypothesis H0 is rejected and Ha is accepted.
PENGARUH KUALITAS PELAYANAN DAN KEUNGGULAN PRODUK TERHADAP LOYALITAS NASABAH PADA PT. BRI (PERSERO) TBK Wicaksana, Gilang Adi; Idris, Ahmad; Afrianto, Dadang; Firdaus, Ahmad
Commodities, Journal of Economic and Business Vol. 4 No. 3 (2024): January 2024
Publisher : FKDP (Forum Komunikasi Dosen Peneliti)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59689/commo.v4i3.974

Abstract

The purpose of this study was to determine the significant effect of service quality and product excellence on customer loyalty at PT. Bank Rakyat Indonesia (Persero) Tbk Gurah Kediri Work Unit partially and simultaneously in January-May 2020. The type of research used is quantitative research with a causal approach with the research population, namely all customers with a total of approximately 200 customers each month who make loans at PT. Bank Rakyat Indonesia (Persero) Tbk Gurah Work Unit. Data obtained from the results of questionnaires and surveys of research objects. Based on the research, it shows that there is a significant effect partially and simultaneously between service quality and product excellence on customer loyalty at PT. Bank Rakyat Indonesia Tbk, Gurah Kediri Work Unit. This is indicated by the service quality variable with the test results obtained t count 3,871, and product superiority 4,490 <t table 1,662, the F value count 20,138, the value> F table 3,098 and the significance value <significant level that is 0,000 <0.05, then the hypothesis H0 is rejected and Ha is accepted.
Co-Authors Afrianto, Dadang Ahmad Firdaus, Ahmad Idris, Ahmad