Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Rawis, Miracle
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE INFLUENCE OF PRODUCT QUALITY AND BRAND TRUST ON CONSUMER PURCHASE INTENTION AT MIRACLE CATERING MANADO Rawis, Miracle; Tumbuan, Willem J.F. Alfa; Wangke, Shinta J. C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i03.57385

Abstract

This study explores how product quality and brand trust affect consumer purchase intention at Miracle Catering Manado. Using a survey of 100 respondents, the result was found that the data are valid, reliable, and normal, with no multicollinearity or heteroscedasticity issues. The analysis reveals that both product quality and brand trust significantly influence purchase intention, both partially and simultaneously, these findings confirm all the hypotheses. It is concluded that Miracle Catering Manado should focus on improving and maintaining product quality and building brand trust to boost consumer purchase intention and need to maximize the marketing communication for the business. Future research could expand on this by including a larger sample and considering additional factors like price and service quality.   Keyword: Marketing, Product Quality, Brand Trust, Purchase Intention
Co-Authors Wangke, Shinta J. C. Willem J.F. Alfa Tumbuan, Willem J.F. Alfa