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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Rogi, Mira
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Economics, Econometrics & Finance

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STRATEGY FORMULATION FOR EXTRUCK COFFEE TOMOHON Wuner, Juninho; Mangantar, Marjam; Rogi, Mira
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3
Publisher : Universitas Sam Ratulangi

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Abstract

The aim of this research is to examine Extruck internal and external environment and to formulate business strategy for Extruck Coffee. This study is a combination of qualitative and quantitative analytical methods. Additional quantitative methods in this study are intended to support the analytical process, using the role of quantitative analysis to facilitate qualitative research by using strategy formulation analytical tools such as IFE, EFE, CPM, SWOT, IE, Grand Strategy, SPACE and QSP matrices. The IFE and EFE matrix reveal the main factors that influence Extruck Coffee. Quality, Price, and Brand Image being the main key strength of Extruck Coffee. Extruck possessed several weaknesses regarding to its Location, Place Attractiveness, Sales, and Promotion. The main key opportunities that occur in its industry is the behavior of people that being consumptive toward coffee product also severe threats that occurs from number of existing competitor and control over supplier. The result of QSP Matrix stated that Market Development is the most appropriate strategy to implement by Extruck Coffee with the total score point of 4.66.   Keywords: Strategy Formulation, IFE, EFE, CPM, SWOT, IE, Grand Strategy, SPACE matrix, QSPM
THE INFLUENCE OF MOTIVATION, COMPETENCE AND WORK ENVIRONMENT TOWARDS EMPLOYEE PERFORMANCE AT MANADO CITY TOURISM OFFICE Rorong, Natalia; Maryam Mangantar; Rogi, Mira
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i03.58179

Abstract

This study aims to analyze the influence of motivation, competence, and work environment on employee performance at the Manado City Tourism Office. Employee performance is an important factor in achieving organizational goals, especially in the tourism sector which requires qualified employees to provide optimal service. This study uses a quantitative method with a survey approach through questionnaires distributed to employees of the Manado City Tourism Office. The data was analyzed using multiple linear regression techniques to determine the influence of independent variables (motivation, competence, and work environment) on dependent variables (employee performance). The results of the study show that motivation, competence, and work environment have a significant influence on employee performance, both partially and simultaneously. The conclusion of this study is that increasing motivation, competence, and a conducive work environment can improve employee performance, which will ultimately have a positive impact on operational effectiveness at the Manado City Tourism Office.   Keywords: Motivation, Competence, Work Environment, Employee Performance
THE EFFECT OF PROMOTION AND PRICE AT SHOPEE ON THE PURCHASE DECISION OF COSMETIC PRODUCTS IN MANADO Warouw, Aurilia; Mangantar, Maryam; Rogi, Mira
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 13 No. 01 (2025): JE. Vol. 13 No 1
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v13i01.60532

Abstract

This study aims to examine the effect of promotion and price at Shopee on the purchase decision of Cosmetic products in Manado. The research employs a quantitative approach. The population in this study are Manado city residents who has been using Shopee with the number of samples of 100. The data collection technique used in this study was the questionnaire and measured using the Likert Scale. The variables studied include promotion, price, and purchase decision. Data analysis is conducted using multiple linear regression analysis, using the IBM SPSS 30 to determine the effect of promotion and price on the purchase decision. The results of this study state that Promotion and Price partially have a positive effect on Purchase Decision of Cosmetic Products at Shopee, and then simultaneously Promotion and Price have a poositive effect on Purchase Decision of Cosmetic Products at Shopee.   Keyword: Promotion, Price, Purchase Decision
Co-Authors Marjam Mangantar Maryam Mangantar Maryam Mangantar Rorong, Natalia Warouw, Aurilia Wuner, Juninho