Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Kambey, Shalom Priscila
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ANALYZING CONTENT MARKETING OF KIMIA FARMA PHARMACY IN MANADO Kambey, Shalom Priscila; Pandowo, Merinda; Tumewu, Ferdinand
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i03.57863

Abstract

This research examines the content marketing strategies employed by kimia farma pharmacy in manado, focusing on how these strategies influence consumer behavior, enhance engagement, and contribute to business growth. utilizing a qualitative approach. The study gathers data through interviews and surveys with followers of kimia farma's social media platforms, particularly instagram, to gain insights into consumer perceptions and experiences with the brand's content. The findings aim to identify the strengths and weaknesses of kimia farma's current content marketing efforts, providing practical recommendations for improvement. Ultimately, the research underscores the critical role of strategic content marketing in the pharmaceutical industry, emphasizing its potential to foster stronger consumer relationships through reliable, valuable, and engaging content.   Keyword: Content Marketing
Co-Authors Ferdinand Tumewu Merinda H. Ch. Pandowo