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All Journal Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi
Defytri Nur Agustine
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Economics, Econometrics & Finance Education Social Sciences Other

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ANALYSIS OF COMPETITIVENESS SMI BATIK IN BOGOR CITY Defytri Nur Agustine; Nikensari, Sri Indah; Sariwulan, Rd. Tuty
Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi Vol. 4 No. 1 (2023): Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi
Publisher : Faculty of Economics and Business, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jpepa.0401.04

Abstract

This study aims to identify and analyze the competitiveness of batik SMEs in Bogor City. Data were obtained from interviews with 3 batik SMEs in Bogor City using descriptive qualitative methods using SWOT analysis. The results of this study indicate that if you carry out a strategy carried out by each SMI using the SO strategy, that is a strategy that uses strength to take advantage of the opportunities that exist in each IKM in the city of Bogor.
Co-Authors Rd. Tuty Sariwulan Sri Indah Nikensari