Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi
Vol. 4 No. 1 (2023): Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi

ANALYSIS OF COMPETITIVENESS SMI BATIK IN BOGOR CITY

Defytri Nur Agustine (Unknown)
Nikensari, Sri Indah (Unknown)
Sariwulan, Rd. Tuty (Unknown)

Article Info

Publish Date
22 Jan 2023

Abstract

This study aims to identify and analyze the competitiveness of batik SMEs in Bogor City. Data were obtained from interviews with 3 batik SMEs in Bogor City using descriptive qualitative methods using SWOT analysis. The results of this study indicate that if you carry out a strategy carried out by each SMI using the SO strategy, that is a strategy that uses strength to take advantage of the opportunities that exist in each IKM in the city of Bogor.

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Journal Info
Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi
Website

Abbrev

jpepa

Publisher

Universitas Negeri Jakarta

Subject

Economics, Econometrics & Finance Education Social Sciences Other

Description

Jurnal Pendidikan Ekonomi, Perkantoran dan Akutansia (JPEPA) is a research base journal published by the Faculty of Economics, State University of Jakarta Indonesia. The scope and focus are related to research in the fields of economics, accounting, administration and also the study of economic ...