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All Journal Amkop Management Accounting Review (AMAR) JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Ilmiah Nusantara
Sarah Febrian
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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FAKTOR-FAKTOR YANG MEMPENGARUHI TARGET PENJUALAN STUDI KASUS PADA GROSIR CAHAYA ASIA MEDAN Zainarti Zainarti; Sarah Febrian; Syahfitri Ronauli Daulay; Ridho Maulana Kombih
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 1 No. 2 (2024): Juli
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v1i2.198

Abstract

. The purpose of this research is to identify and analyze the factors that influence the sales targets of Wholesale Cahaya Asia Medan. This research uses a qualitative approach with case studies to explore the factors that influence sales targets at Wholesale Cahaya Asia Medan, which was chosen as the research location because of its large volume. high and diverse products. This research data consists of primary data and secondary data. Primary data includes participant observation, where researchers directly observe sales activities, interactions between employees and customers, as well as other factors that influence sales, and in-depth interviews with store owners, sales managers, employees, and customers to reveal marketing strategies, customer satisfaction, competition market, and economic conditions. Based on the results of this research, it can be concluded that there are several internal and external factors that influence the sales targets of Cahaya Asia Medan Wholesalers. Internal factors include stock availability, employee capabilities, and management systems. External factors include economic conditions, competition, and natural disasters. Wholesale Cahaya Asia Medan can implement several strategies to increase sales, such as improving product and service quality, expanding market reach, increasing promotions and marketing, and utilizing technology. Keywords: target, sales, wholesale.
Integrasi Perspektif Bisnis Islam: Definisi, Pentingnya, Etika, dan Landasan dalam Al-Quran sebagai Panduan Praktik Bisnis Berkelanjutan Chairun Nisa Panjaitan; Naylatusalwa Makarim Tambunan; Sarah Febrian
JURNAL ILMIAH NUSANTARA Vol. 2 No. 2 (2025): Jurnal Ilmiah Nusantara
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jinu.v2i2.3866

Abstract

This research aims to define the concept of Islamic business, analyze the importance of business ethics in Islam, and explain the basis in the Al-Qur'an as a guide to sustainable business practices. This research uses a qualitative method with a library research approach, where researchers collect and analyze data from various relevant literature, including books, scientific articles, journals and other written sources. This research shows that the Islamic business concept does not only focus on achieving financial profits, but is also based on sharia principles which emphasize moral and ethical values, such as justice, transparency and social responsibility. Through studying the verses of the Qur'an and applying ethical principles in business practices, it was found that honesty in transactions and commitment to the welfare of society are very important aspects.
From Digital Literacy to Saving Interest: Analysis of the Influence of Brand Image as a Moderating Factor in Account Opening at Bank Sumut Syariah Sibolga: Dari Literasi Digital ke Minat Menabung: Analisis Pengaruh Brand Image sebagai Moderasi dalam Pembukaan Rekening di Bank Sumut Syariah Sibolga Sarah Febrian; Muhammad Syahbudi; Kusmilawaty
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.3222

Abstract

The development of digital technology has driven significant changes in people's financial behavior, including saving habits and account opening at banking institutions. This study aims to analyze the effect of digital literacy on saving interest and the role of brand image as a moderating variable in account opening. The research employs a quantitative method with a moderation regression approach, based on data collected from 100 respondents who have access to banking services in Indonesia. The results indicate that digital literacy has a positive and significant effect on saving interest. Furthermore, brand image strengthens the relationship between digital literacy and saving interest, suggesting that a positive perception of banking institutions can enhance the trust of potential customers.
Co-Authors Chairun Nisa Panjaitan Kusmilawaty Muhammad Syahbudi Naylatusalwa Makarim Tambunan Ridho Maulana Kombih Syahfitri Ronauli Daulay zainarti zainarti