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All Journal JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Ilmiah Nusantara
Sarah Febrian
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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FAKTOR-FAKTOR YANG MEMPENGARUHI TARGET PENJUALAN STUDI KASUS PADA GROSIR CAHAYA ASIA MEDAN Zainarti Zainarti; Sarah Febrian; Syahfitri Ronauli Daulay; Ridho Maulana Kombih
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 1 No. 2 (2024): Juli
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v1i2.198

Abstract

. The purpose of this research is to identify and analyze the factors that influence the sales targets of Wholesale Cahaya Asia Medan. This research uses a qualitative approach with case studies to explore the factors that influence sales targets at Wholesale Cahaya Asia Medan, which was chosen as the research location because of its large volume. high and diverse products. This research data consists of primary data and secondary data. Primary data includes participant observation, where researchers directly observe sales activities, interactions between employees and customers, as well as other factors that influence sales, and in-depth interviews with store owners, sales managers, employees, and customers to reveal marketing strategies, customer satisfaction, competition market, and economic conditions. Based on the results of this research, it can be concluded that there are several internal and external factors that influence the sales targets of Cahaya Asia Medan Wholesalers. Internal factors include stock availability, employee capabilities, and management systems. External factors include economic conditions, competition, and natural disasters. Wholesale Cahaya Asia Medan can implement several strategies to increase sales, such as improving product and service quality, expanding market reach, increasing promotions and marketing, and utilizing technology. Keywords: target, sales, wholesale.
Integrasi Perspektif Bisnis Islam: Definisi, Pentingnya, Etika, dan Landasan dalam Al-Quran sebagai Panduan Praktik Bisnis Berkelanjutan Chairun Nisa Panjaitan; Naylatusalwa Makarim Tambunan; Sarah Febrian
JURNAL ILMIAH NUSANTARA Vol. 2 No. 2 (2025): Jurnal Ilmiah Nusantara
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jinu.v2i2.3866

Abstract

This research aims to define the concept of Islamic business, analyze the importance of business ethics in Islam, and explain the basis in the Al-Qur'an as a guide to sustainable business practices. This research uses a qualitative method with a library research approach, where researchers collect and analyze data from various relevant literature, including books, scientific articles, journals and other written sources. This research shows that the Islamic business concept does not only focus on achieving financial profits, but is also based on sharia principles which emphasize moral and ethical values, such as justice, transparency and social responsibility. Through studying the verses of the Qur'an and applying ethical principles in business practices, it was found that honesty in transactions and commitment to the welfare of society are very important aspects.
Co-Authors Chairun Nisa Panjaitan Naylatusalwa Makarim Tambunan Ridho Maulana Kombih Syahfitri Ronauli Daulay zainarti zainarti