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All Journal Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis
Gede Dika Aditya
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Decision Sciences, Operations Research & Management

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FACTORS INFLUENCING CUSTOMER SATISFACTION OF PAVILION RESTO IN DENPASAR Gede Dika Aditya; Agustiono, Agustiono
PERFORMA Vol. 9 No. 1 (2024): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v9i1.4673

Abstract

This research is to find out the influence of product quality, perceived service quality, andperceivedvalue on customersatisfaction. This research choose a food and beverage company asthe object named Pavilion Resto. This study uses multiple linear regression with a total 120 respondents, collected from closed-ended questionnaire. The result of this study shows that perceived service quality and perceived value have a significant effect on customer satisfaction. Whereas, product quality has no significant effect on customer satisfaction.
Co-Authors Agustiono, Agustiono