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All Journal Jurnal Entrepreneur dan Entrepreneurship Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Journal of Applied Management Research
Agustiono, Agustiono
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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Pelatihan Pendidikan Entrepreneurship Bagi Siswa-Siswi SMAK Frateran: Penentuan Strategi Harga Jual Gunawan, Lenny; Agustiono, Agustiono; Hongdiyanto, Charly; Hartono, Wendra
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 3 No. 2 (2021): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v3i2.2332

Abstract

The purpose of this community service to Frateran Highschool is to increase their understanding towards Determining Pricing Strategy within their businesses. This training is on live discussion via zoom regarding the previous experiences in determining pricing strategy among lecturers, facilitators, and students as participants. These activities were conducted in an hour meeting session on 17th September 2021, as community service from Ciputra lecturers’ activity to SMAK. Frateran Surabaya. The class was attended by 12 out of 15 students registered, grade XII within Entrepreneurship Subject. The pricing strategies matrix consists of 3x3 quadrants, which then divided into 1. Fixed menu Pricing, and 2. Dynamic Pricing. Students also learned about value added within a product, thus lead them into positioning and differentiation for the businesses. The explanation also given by using examples for each method: Traveloka, Gofood, Grabfood (promotional posters & vouchers) to balance out peak and low order times, Ovo (program features in application) increasing customers convenience in adding values, Starbucks (personnel contribution service and behind the scenes operational video). The conclusion, the activity was able to increase students’ understanding of fixed and dynamic pricing strategy, value added within products/services, and finally positioning and differentiation within service industry.
PELATIHAN PENDIDIKAN BUSINESS MODEL CANVAS BAGI SISWA-SISWI SEKOLAH MERLION, SURABAYA Kurniawan, Felicia Bella; Agustiono, Agustiono; Hongdiyanto, Charly; Gunawan, Lenny; Ongkowijoyo, Gracia
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 4 No. 1 (2022): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v4i1.2954

Abstract

Menjadi seorang wirausahawan di masa pandemi ini memiliki berbagai tantangan yang rumit. Sedangkan di lain sisi, wirausaha adalah solusi bagi generasi muda untuk menghadapi terbatasnya lowongan pekerjaan. Tujuan pelaksanaan pengabdian masyarakat kepada siswa-siswi Sekolah Merlion, Surabaya adalah untuk memicu semangat kewirausahaan dini dengan harapan di masa yang akan datang dapat meningkatkan minat kewirausahaan bagi generasi muda. Kegiatan pengabdian masyarakat ini dilakukan oleh para dosen Universitas Ciputra Surabaya kepada siswasiswi SMP dan SMA Sekolah Merlion, Surabaya pada tanggal 24 Januari 2022 secara daring menggunakan Zoom dengan. Secara keseluruhan, para fasilitator berhasil mengajarkan siswa-siswi tentang business model canvas (BMC) yang ditunjukkan dari kemampuan para siswa dalam mendefinisikan dan mengklasifikasi contoh-contoh setiap blok yang ada dalam BMC. Dengan demikian, para siswa mampu mengetahui kondisi dan menganalisis peluang proyek bisnis yang ada secara efektif dan efisien dalam menghadapi persaingan bisnis
PROSES IDENTIFIKASI PELUANG, CARA BERPIKIR KRITIS DAN KREATIF SEBAGAI PEMBEKALAN KARAKTER ENTREPRENEURSHIP BAGI SISWA-SISWI SMA St. LOUIS I SURABAYA Hongdiyanto, Charly; Gunawan, Lenny; Agustiono, Agustiono
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 4 No. 2 (2022): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v4i2.3564

Abstract

Siswa-siswi SMA kelas X dan XI SMA St. Louis 1 Surabaya yang mengambil extra kurikuler youthpreneur diberikan wawasan dan pengetahuan tentang bagaimana cara menemukan ide bisnis yang baru dengan memperhatikan keadaan sekitar dari problematika yang ada di lingkungan (baik di lingkungan sekolah maupun daerah rumahnya) pada 14 September 2022, jam 15.00- 16.00 WIB. Siswa-siswi diharapkan mampu menemukan solusi dari masalah yang muncul dan solusi tersebut dapat dijadikan ide bisnis dalam berwirausaha. Kegiatan Pengabdian masyarakat ini penting karena merupakan sebuah alur proses pembentukan karakter berwirausaha dalam hal penemuan ide bisnis, kekuatan bisnis (pembeda bisnis/uniqueness/selling point compare to other business), dan cara berpikir kreatif dan kritis terhadap ide bisnis yang ada. Para murid diajarkan untuk menemukan peluang dan ide bisnis yang baru (fresh) yang bisa dijadikan modal diskusi dengan teman satu tim dalam membuka usaha. Proses kegiatannya meliputi dosen memberikan materi dengan memberikan penjelasan melalui power point, video dan fakta yang lagi trending saat ini mengenai bisnis-bisnis apa saja yang mampu bertahan di Surabaya. Misalnya, di bisnis F&B di Surabaya, mengapa banyak sekali makanan khas Jepang atau Korea yang berdiri? mengapa bukan makanan khas negara lain misalnya Vietnam, Kamboja, Myanmar, dan lain-lainnya yang outlet- outletnya banyak? Selain itu, dosen memberikan informasi mengenai trend behavior, seperti mengapa orang-orang di Surabaya rela antre makanan dan minuman di outlet yang baru buka, biasanya maksimal tiga bulan lamanya, dan setelah itu outlet makanan tersebut dapat dikatakan antrean atau preference berkurang? bagaimana cara kita menemukan peluang bersaing di tengah bisnis-bisnis F&B yang mempunyai nama besar yang sudah di franchise kan orang, dibandingkan dengan brand lokal yang sudah kita buat?
FACTORS INFLUENCING CUSTOMER SATISFACTION OF PAVILION RESTO IN DENPASAR Gede Dika Aditya; Agustiono, Agustiono
PERFORMA Vol. 9 No. 1 (2024): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v9i1.4673

Abstract

This research is to find out the influence of product quality, perceived service quality, andperceivedvalue on customersatisfaction. This research choose a food and beverage company asthe object named Pavilion Resto. This study uses multiple linear regression with a total 120 respondents, collected from closed-ended questionnaire. The result of this study shows that perceived service quality and perceived value have a significant effect on customer satisfaction. Whereas, product quality has no significant effect on customer satisfaction.
Pengaruh Mediasi Kepuasan Konsumen pada Hubungan antara Persepsi Kualitas Layanan, Persepsi Keadilan Harga, dan Loyalitas di Excelso Surabaya Verrelie, Ferrel Christian; Agustiono, Agustiono
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 2 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v5i2.5342

Abstract

This article aims to provide an in-depth analysis of the factors influencing customer loyalty at Excelso. Specifically, the study examines the impact of perceived service quality and price fairness on customer loyalty, with consumer satisfaction as a potential mediating variable. A quantitative research approach is employed, utilizing Smart PLS as an analytical tool to comprehensively calculate and process statistical data. Due to the inability to determine the exact number of Excelso customers in Surabaya, the researcher applies a non-probability sampling method, namely purposive sampling, using the Lemeshow formula to determine an optimal sample size of 96 respondents. Data were collected through an online questionnaire utilizing a 6-point Likert scale to minimize neutral response bias. The findings reveal a significant relationship between perceived service quality and customer loyalty, as well as between price fairness and customer loyalty. Additionally, consumer satisfaction was found to play an important mediating role in strengthening the relationship between service quality and price fairness on loyalty, thus enhancing customer commitment to the products and services offered.
Investasi Cerdas: Perencanaan Keuangan yang Bijak untuk Pengambilan Keputusan yang Tepat Gosal, Gladys Greselda; Agustiono, Agustiono; Yusup, Adi Kurniawan; Evangelie, Benedecta Nadya; Lioe, Klemens Bennedict; Desylina, Yohana Cinta Ayu; Wiguna, Marcella Claudia Louren; Sihaloho, Arkana Asido Parsaoran
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 6 No. 2 (2024): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v6i2.4914

Abstract

Pengabdian masyarakat di SMAK St. Agnes Surabaya ditujukan untuk meningkatkan literasi keuangan siswa, khususnya ketertarikan pada aktivitas berinvestasi secara bijaksana. Kegiatan ini diikuti oleh perwakilan dosen dan mahasiswa dari Universitas Ciputra Surabaya yang diorganisasi oleh kelompok studi pasar modal di bawah naungan School of Business and Management. Kegiatan ini berfokus pada pengenalan mengenai pentingnya berinvestasi dan alternatif investasi yang bisa dipilih berdasarkan profil risiko masing-masing siswa. Hasil dari kegiatan ini yaitu meningkatnya literasi siswa terkait investasi, khususnya investasi saham. Selain itu, siswa juga dibekali dengan praktik simulasi investasi saham menggunakan aplikasi IDX Mobile.
PROSES MEMBANGUN KEPERCAYAAN ORANG TUA DI PERUSAHAAN SUPER RASA JAYA Wijaya, Carlina; Agustiono, Agustiono
PERFORMA Vol. 3 No. 3 (2018)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v3i3.724

Abstract

Penelitian ini membahas mengenai cara membangun kepercayaan orang tua pada perusahaan Super Rasa Jaya. yang dimana perusahaan tersebut merupakan perusahaan keluarga yang bergerak di industri roti. Jenis dari penelitian ini adalah kualitatif deskriptif. Teknik pengumpulan data yang digunakan adalah dengan menggunakan metode wawancara dan observasi. Setelah mengumpulkan semua data yang dibutuhkan, kemudian penulis akan melakukan uji keabsahan data dengan metode member check, melalui interview kepada 6 informan yang merupakan entrepreneur. Dimana 4 diantaranya sudah melakukan suksesi kepemimpinan terhadap generasi penerusnya selama lebih dari 5 tahun. Sedangkan, 2 diantaranya merupakan pemilik dari perusahaan Super Rasa Jaya. Hasil dari penelitian ini adalah ditemukannya bahwa pemilik (kepala generasi) dari perusahaan Super Rasa Jaya belum memiliki kerpercayaan terhadap calon generasi penerus. Untuk mendapatkan kepercayaan itu, calon generasi penerus harus bekerja sangat keras dan juga memberikan pembuktian hasil pekerjaannya untuk mendapatkan kepercayaan dari kepala generasi. Calon generasi penerus harus bisa menunjukkan kemampuannya dalam mengelola dan menata perusahaan, serta mampu menghasilkan berbagai variasi produk baru dan meningkatkan kualitas produksi. Sehingga, kepercayaan dari kepala generasi pun akan timbul.
BUILDING TRUST IN FAMILY BUSINESS Agustiono, Agustiono; Wijaya, Carlina
Jurnal Entrepreneur dan Entrepreneurship Vol. 7 No. 2 (2018): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (71.617 KB) | DOI: 10.37715/jee.v7i2.1103

Abstract

This research aims about how to build parent’s trust at Super Rasa Jaya Company. This is a family company engaged in bakery industry. This research was a descriptive qualitative. For data collecting technique, this study used interview and observations method. The data were validated though data validity test. Data triangulation was carried out by interviewing 6 informants who worked as entrepreneurs. Four of them have become a successful leaders of the next generation for more than 5 years. Two others were the owners of Super Rasa Jaya Company. This study found the owner of Super Rasa Jaya Company (head of the generation) had not been able to have their trust on the performance of their future generations yet. To gain that trust, the future generations had to work very hard. They were also required to provide evidence about their work. The next generation had to be able to demonstrate high performance in running and organizing the company. They had to able to produce a variety of new products and improve the quality of production in order to get the trust from the heads of the previous generation.
The Impact of Price and Promotion towards Purchase Decision of Fast Fashion Brand in Offline Store Verrelie, Michelle Clarissa; Agustiono, Agustiono
Jurnal Entrepreneur dan Entrepreneurship Vol. 11 No. 2 (2022): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v11i2.3128

Abstract

Since the COVID-19 pandemic, online shopping itself has become more popular, especially in fashion. Hopefully, the following research results can help solve the factors that influence buyers' decisions in fashion offline stores so that they can be a reference in an attempt to deal with the current situation. This research was conducted to analyze the impact of price and promotion on purchase decisions of fast fashion brands in offline stores mediated by brand image. This research is classified as quantitative research and SmartPLS will be used to calculate the statistical data. The population of this research is unknown and by purposive sampling method, the research sample is defined as fast fashion customers in offline stores in the past six months who live in West Surabaya with a total of 102 respondents who fulfilled the criteria through an online questionnaire collection based on 5-point Likert scale measurement. The result shows that price does not significantly affect purchase decisions. Meanwhile, promotion has a significant effect on purchase decisions. Brand image as the mediator also has a significant effect on purchase decisions. Brand image mediates price and promotion significantly towards purchase decisions.
Relationship Between Family Influence, Job Satisfaction, and Organizational Commitment of Non-Family Employees: HR Practices as a Mediating Variable Yuwono, Aylinda; Agustiono, Agustiono
Journal of Applied Management Research Vol. 5 No. 1 (2025)
Publisher : The Graduate School of Sahid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/jamr.v5i1.2946

Abstract

This research is conducted to examine the relationship between family influence, HR Practices, job satisfaction, and organizational commitment. Data is collected through questionnaire, which is distributed to 100 non-family employees from 50 family SMEs in Universitas Ciputra (UC) Family Business Community. Two non-family employees are taken from each family SMEs as the representative of population. Samples are determined purposively with the criteria of non-family employees that work at least three years in family SMEs that owns 1-19 employees (small scale) or 20-99 employees (medium scale). Data is analysed using Structural Equation Modeling – Partial Least Square (PLS-SEM) with the help of SmartPLS version of 3.2.8 to know the direct and indirect effect of independent variable towards dependent variables. Independent variable is family influence that holds the power, experience, and culture aspect (F-PEC). Dependent variables refer to HR Practices, job satisfaction, and organizational commitment. Mediating roles of HR Practices and job satisfaction are also examined in this research. The path analysis results to the acceptance that family influence affects HR Practices (sig. value = 0.000), HR Practices affect job satisfaction (sig. value = 0.000), HR Practices affect organizational commitment (sig. value = 0.000), and job satisfaction affects organizational commitment (sig. value = 0.000). There are also confirmation on mediating roles of HR Practices between family influence and job satisfaction (sig.value = 0.000), mediating roles of HR Practices between family influence and organizational commitment (sig. value = 0.001), and mediating roles of job satisfaction between HR Practices and organizational commitment (sig. value = 0.001). All of hypotheses are accepted and inclined to be an accepted synthesized research.
Co-Authors Adi Kurniawan Yusup Charly Hongdiyanto Desylina, Yohana Cinta Ayu Evangelie, Benedecta Nadya Gede Dika Aditya Gladys Greselda Gosal Gracia Ongkowijoyo Kurniawan, Felicia Bella Lenny Gunawan Lioe, Klemens Bennedict Sihaloho, Arkana Asido Parsaoran Verrelie, Ferrel Christian Verrelie, Michelle Clarissa Wendra Hartono Wiguna, Marcella Claudia Louren Wijaya, Carlina Yuwono, Aylinda