Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi
Ramadini, Nurul Rizkia
Unknown Affiliation
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Canvassing vs Digital Marketing: Efektivitas Metode Komunikasi Pemasaran pada PT. Redo Marketing Indonesia Ramadini, Nurul Rizkia; Rubyasih, Arina; Koesanto, Stefani Made Ayu Artharini
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 12 No 1 (2024): Medium (Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau)
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.v12i1.16329

Abstract

Digitization brings about fundamental changes in almost every aspect of life, including marketing communication strategies. PT. Redo Marketing Indonesia, a distributor of beauty clinic equipment, has shifted its marketing strategy from canvassing to digital marketing through the social media platform Instagram. This research aims to examine the effectiveness and the impact of this change on the marketing communication process in the company, and used descriptive qualitative data analysis methods. The data was collected through interviews to several marketing staf. The research results indicate that digital marketing through Instagram is more financially efficient and enables instant communication with a wider target audience, thus accelerating the spread of information. However, on the flip side, canvassing methods remain effective for very specific and local target markets. PT. Redo Marketing Indonesia's efforts to optimize Instagram have built a strong brand image and increased customers interaction. Keywords: Brand Image, Canvassing, Marketing Communication.
Co-Authors arina rubyasih, arina Koesanto, Stefani Made Ayu Artharini