Garuda - Garba Rujukan Digital

KOMUNIKASI PEMASARAN TENUN CAGCAG SEBAGAI DAYA TARIK WISATA BUDAYA BERBASIS MASYARAKAT Made Ika Kusuma Dewi
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 9 No 2 (2024): Volume 9 No 2
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/pariwisata.v9i2.4025

Marketing communications for Cagcag weaving, Banjar Pesalakan, can develop into a community-based cultural tourism village. To keep cagcag weaving relevant in the global tourism market, an effective marketing communication strategy is needed. A local community-based approach is the key to creating an authentic and sustainable strategy. This article will discuss how marketing communications for cagcag weaving based on the local community of Pesalakan Banjar Pejeng Kangin Village can strengthen product identity and improve the economic welfare of local communities based on cultural tourism villages. Local community-based cagcag weaving marketing communication is an approach that utilizes the knowledge, skills and uniqueness of local communities to market cagcag weaving products. This approach aims to highlight the authenticity and cultural richness contained in cagcag woven products, especially the gegambir motif, while providing direct economic and tourism benefits to craftsmen and tourists. Keywords: Marketing Communications, Cagcag Weaving, Community Based Cultural Tourism

MARKETING COMMUNICATIONS FOR WEAVING AS A COMMUNITY-BASED CULTURAL TOURISM DESTINATION (CASE STUDY OF THE SARI BHAKTI WEAVING GROUP BANJAR PESALAKAN, PEJENG KANGIN VILLAGE) Made Ika Kusuma Dewi; Anggara Putu Dharma Putra
Ride: Journal of Cultural Tourism and Religious Studies Vol. 3 No. 1 (2025): Vol 3 No 1
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/ride.v3i1.4666

Marketing communications for Cagcag weaving, Banjar Pesalakan, can develop into a community-based cultural tourism village. To keep cagcag weaving relevant in the global tourism market, an effective marketing communication strategy is needed. A local community-based approach is the key to creating an authentic and sustainable strategy. This article will discuss how marketing communications for cagcag weaving based on the local community of Pesalakan Banjar Pejeng Kangin Village can strengthen product identity and improve the economic welfare of local communities based on cultural tourism villages. Local community-based cagcag weaving marketing communication is an approach that utilizes the knowledge, skills and uniqueness of local communities to market cagcag weaving products. This approach aims to highlight the authenticity and cultural richness contained in cagcag woven products, especially the gegambir motif, while providing direct economic and tourism benefits to craftsmen and tourists. Cagcag weaving in Banjar Pesalakan, Pejeng Kangin village is a Bhakti sari weaving group. Cagcag weaving in Banjar Pesalakan has characteristics that are different from weaving in general, namely gegambir weaving. Gegambir weaving is a traditional weaving typical of the people of Banjar Pesalakan and can only be found and produced by the Sari Bhakti weaving group originating from Banjar Pesalakan. Gegambir weaving has a cloth width of approximately 20 to 45 cm (maximum 60 cm) and a cloth length of 2 meters. Generally, gegambir weaving is only used as a means of complementing ceremonial clothing, such as being used as a shawl, udeng, and gegambir woven cloth is also used for religious activities, teeth cutting ceremonies or often called mepandes, along with the development of fashion, the development of globalization of tourism and market demand for gegambir weaving which has now changed its function to interior designs such as tablecloths, wall hangings and room decorations as desired. This research is a qualitative perspective. In this qualitative approach, the emphasis is on the depth (quality) of data, not the amount (quantity) of data. The method used is the observation method, case study method and literature method, where in this observation method the researcher directly observes the object under study, namely the cagcag weaving of the Bhakti sari weaving group found in Banjar Pesalakan, Pejeng Kangin village.

OGOH-OGOH PARADE AS A TOURISM ATTRACTION Made Ika Kusuma Dewi; Bagus Ade Tegar Prabawa
Ride: Journal of Cultural Tourism and Religious Studies Vol. 2 No. 1 (2024): Vol 2 No 1
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/ride.v2i1.3626

Tourism is one of the driving forces of the economy and the largest contributor to foreign exchange in Indonesia which plays a very important role in providing the welfare of the community, especially those around tourism areas. Bali, with its beautiful traditions and religion, has always been an endless attraction for tourists, making the tourists who come amazed and enchanted. There are various types of Hindu religious holidays, one of which is Nyepi. Ogoh-ogoh is a work of sculpture in Balinese culture that depicts Bhuta Kala's personality. In the teachings of Hinduism, Bhuta Kala represents the power (Bhu) which means the universe and (Kala) which is immeasurable and undeniable. This research approach is qualitative research. According to qualitative research is an in-depth process that refers to a methodology for exploring human problems. The data analysis technique used by researchers is the SWOT Analysis Technique, which is a way of analyzing internal and external factors into strategic steps in optimizing a profitable business. The ogoh-ogoh parade attraction is presented on every road in Bali during the Pengerupukan holiday celebration. This attraction can only be enjoyed during the Nyepi holiday series. To increase tourist attraction, of course the tourist attractions developed in this ogoh-ogoh parade are ogoh-ogoh which can move when paraded, ogoh-ogoh with very good detail so that the visualization of the ogoh-ogoh is real. Keywords; Ogoh-ogoh parade, Tourism Attraction, Communication Pattern

DAYA TARIK KONTEN MEDIA SOSIAL TIKTOK TERHADAP WISATA SPIRITUAL PENGELUKATAN (STUDI KASUS AKUN TIKTOK TAMAN BEJI GRIYA WATERFALL 369) Made Ika Kusuma Dewi; I Nyoman Surpa Adisastra; Bagus Ade Tegar Prabawa
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 10 No 1 (2025): Volume 10 No 1
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/pariwisata.v10i1.4707

The attraction of tiktok social media content towards spiritual tourism plays a significant role in promotional media. tiktok content is often used as a link in information and connection between creators and the public. The public obtains information about spiritual tourism, namely hugging on the tiktok social media account @beji_griya_waterfall and creators can make a positive contribution in increasing local community income due to the management of spiritual hugging tourism at Beji Griya Waterfall Park and tourists who get spiritual healing and healing experiences. In the digital era, technological developments and the presence of social media have changed the way individuals interact, communicate and share information. How social media such as tiktok provides activities in communicating through video content and the features provided by tiktok social media can be an effective tool in conveying information about the spiritual tourism experience of melukat and healing at Beji Griya Waterfall Park. This approach aims to find out how TikTok social media has an impact on the audience at Beji Griya Waterfall Park. The type of approach used in this research is a qualitative perspective. Data analysis in this research was carried out using the triangulation technique analysis method, defined as a way of validating the data. This data includes using observation, interview and documentation techniques. Keywords: Social Media, Tiktok Account @beji_griya_waterfall, Spiritual Tourism, Taman Beji Griya Waterfall

PEMANFAATAN TALKBACK DALAM KEGIATAN PASANTIAN PENYANDANG DISABILITAS SENSORIK NETRA DI SANGGAR SENI RWA BHINEDA DENPASAR Arya Mahesa Ardana, I Ketut; Anggara Putu Dharma Putra; Made Ika Kusuma Dewi
Integrative Perspectives of Social and Science Journal Vol. 3 No. 06 Juni (2026): Integrative Perspectives of Social and Science Journal
Publisher : PT Wahana Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar

Disabilitas adalah kondisi yang membuat seseorang mengalami keterbatasan dalam hal fisik, berpikir, atau mental sehingga mengalami kesulitas dalam berinteraksi dengan lingkungan sehari-hari secara mandiri. Keterbatasan sensorik adalah kondisi ketika seseorang mengalami gangguan dalam fungsi salah satu atau lebih dari panca inderanya, seperti penglihatan (tunanetra). Media asistif adalah alat, perangkat keras/lunak, yang dirancang untuk membantu penyandang disabilitas agar dapat belajar, berkomunikasi, atau melakukan aktivitas sehari-hari secara lebih mandiri. Salah satu bentuk media asistif yang sangat berdampak pada kehidupan para penyandang disabilitas netra adalah aplikasi Talkback. Sejurus dengan hal tersebut maka penelitian ini ditetapkan dengan judul “Pemanfaatan Talkback Dalam Kegiatan Pasantian Penyandang Disabilitas Sensorik Netra di Sanggar Seni Rwa Bhineda Denpasar”. Berorientasi pada latar belakang tersebut, peneliti merumuskan tiga permasalahan yaitu sebagai berikut: 1.Bagaimana proses komunikasi pembelajaran melalui Talkback dalam kegiatan Pasantian penyandang disabilitas netra? 2.Apa hambatan penggunaan Talkback dalam kegiatan Pasantian penyandang disabilitas netra? 3.Bagaimana implikasi penggunaan Talkback terhadap efektivitas pembelajaran Pasantian dan kemandirian komunikasi penyandang disabilitas netra di Sanggar Seni Rwa Bhineda Denpasar?. Penelitian ini bertujuan untuk memperoleh gambaran, pengetahuan, pemahaman serta informasi yang jelas dan akurat mengenai penggunaan Talkback dalam kegiatan Pasantian penyandang disabilitas di Sanggar Seni Rwa Bhineda Denpasar. Metode yang digunakan dalam penelitian ini yaitu; (1) Jenis penelitian yaitu kualitatif dengan pendekatan sosial humanities, (2) Lokasi Penelitian yakni dilaksanakan di Sanggar Seni Rwa Bhineda Denpasar, (3) Jenis data yaitu kualitatif yang bersumber dari data primer dan juga data sekunder, (4) Penentuan Informan yaitu menggunakan teknik purposif sampling (5), Instrumen Penelitian menggunakan alat perekam, buku catatan dan alat tulis (6) Metode Pengumpulan Data tehnik observasi, wawancara, dokumentasi, dan kepustakaan, (7) Teknik Analisis Data reduksi, klasivikasi, interpretasi, dan menarik kesimpulan, (8) Teknik Penyajian Analisis Data dengan menggunakan logika deduktif dan induktif. Hasil penelitian dapat dijabarkan sebagai berikut: Proses komunikasi pembelajaran melalui Talkback dalam kegiatan Pasantian penyandang disabilitas sensorik netra di Sanggar Seni Rwa Bhineda Denpasar meliputi tiga tahapan yaki pemilihan dan digitalisasi teks kakawin, pindai data melalui Talkback oleh anggota sanggar, dan pelatihan makakawin oleh pengurus dan guru sanggar. Hambatan penggunaan Talkback dalam kegiatan Pasantian penyandang disabilitas sensorik Netra di Sanggar Seni Rwa Bhineda Denpasar meliputi hambatan mekanis dan hambatan kesenjangan generasi. Implikasi penggunaan Talkback terhadap efektivitas pembelajaran Pasantian dan kemandirian komunikasi penyandang disabilitas Netra di Sanggar Seni Rwa Bhineda Denpasa meliputi Aksesibilitas Universal, Peningkatan Kualitas Hidup, dan Integrasi Sosial.

STRATEGI KOMUNIKASI KELOMPOK INFORMASI MASYARAKAT (KIM) SEBAGAI MEDIA LITERASI DIGITAL BUDAYA HINDU DI DESA MEKAR BHUWANA ABIANSEMAL BADUNG Ni Putu Mira Sri Artini; I Nyoman Ananda; Made Ika Kusuma Dewi
Integrative Perspectives of Social and Science Journal Vol. 3 No. 06 Juni (2026): Integrative Perspectives of Social and Science Journal
Publisher : PT Wahana Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar

Cara orang berkomunikasi dan mengakses informasi telah berubah karena kemajuan teknologi digital. Akibatnya, cara orang bekerja untuk menjaga budaya lokal juga berubah. Tujuan dari penelitian ini adalah untuk melihat bagaimana KIM Desa Mekar Bhuwana menggunakan strategi komunikasi untuk meningkatkan literasi digital berbasis budaya Hindu. Ini juga bertujuan untuk menemukan masalah yang dihadapi dalam menerapkan strategi ini di tengah kemajuan teknologi dan perubahan sosial dalam masyarakat. Adapun rumusan masalah dalam penelitian ini sebagai berikut: (1) Bagaimana strategi komunikasi yang KIM jalankan di Desa Mekar Bhuwana Abiansemal Badung, (2) Bagaimana peran KIM sebagai media literasi digital dalam memperkuat pemahaman dan pelestarian budaya hindu di masyarakat Desa Mekar Bhuwana Abiansemal, Badung, (3) Apa saja tantangan yang dihadapi KIM dalam mengimplementasikan strategi komunikasi literasi digital budaya hindu di tengah arus perkembangan teknologi dan dinamika sosial masyarakat Desa Mekar Bhuwana, Abiansemal, Badung. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Teknik pengumpulan data dilakukan melalui wawancara mendalam, observasi, dan dokumentasi. Informan penelitian terdiri atas pengurus KIM Desa Mekar Bhuwana, perangkat desa, tokoh masyarakat, serta masyarakat yang terlibat dalam program literasi digital. Analisis data dilakukan melalui tahapan reduksi data, penyajian data, dan penarikan kesimpulan, sedangkan keabsahan data diuji menggunakan teknik triangulasi sumber. Hasil penelitian menunjukkan bahwa strategi komunikasi KIM Desa Mekar Bhuwana diterapkan melalui tahapan perencanaan, pelaksanaan, dan evaluasi komunikasi yang memanfaatkan media digital serta pendekatan komunikasi berbasis komunitas. Namun, berbagai tingkat literasi digital masyarakat, keterbatasan sumber daya manusia, rendahnya partisipasi kelompok masyarakat, dan berbagai masalah pembangunan adalah beberapa kendala yang menghalangi penerapan pendekatan ini. Tetapi Pusat Informasi Desa Mekar Bhuwana masih berfungsi sebagai platform literasi digital berbasis budaya yang mendukung pelestarian nilai-nilai budaya Hindu di era teknologi informasi.

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