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KOMUNIKASI PEMASARAN TENUN CAGCAG SEBAGAI DAYA TARIK WISATA BUDAYA BERBASIS MASYARAKAT Made Ika Kusuma Dewi
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 9 No 2 (2024): Volume 9 No 2
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/pariwisata.v9i2.4025

Marketing communications for Cagcag weaving, Banjar Pesalakan, can develop into a community-based cultural tourism village. To keep cagcag weaving relevant in the global tourism market, an effective marketing communication strategy is needed. A local community-based approach is the key to creating an authentic and sustainable strategy. This article will discuss how marketing communications for cagcag weaving based on the local community of Pesalakan Banjar Pejeng Kangin Village can strengthen product identity and improve the economic welfare of local communities based on cultural tourism villages. Local community-based cagcag weaving marketing communication is an approach that utilizes the knowledge, skills and uniqueness of local communities to market cagcag weaving products. This approach aims to highlight the authenticity and cultural richness contained in cagcag woven products, especially the gegambir motif, while providing direct economic and tourism benefits to craftsmen and tourists. Keywords: Marketing Communications, Cagcag Weaving, Community Based Cultural Tourism

MARKETING COMMUNICATIONS FOR WEAVING AS A COMMUNITY-BASED CULTURAL TOURISM DESTINATION (CASE STUDY OF THE SARI BHAKTI WEAVING GROUP BANJAR PESALAKAN, PEJENG KANGIN VILLAGE) Made Ika Kusuma Dewi; Anggara Putu Dharma Putra
Ride: Journal of Cultural Tourism and Religious Studies Vol. 3 No. 1 (2025): Vol 3 No 1
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/ride.v3i1.4666

Marketing communications for Cagcag weaving, Banjar Pesalakan, can develop into a community-based cultural tourism village. To keep cagcag weaving relevant in the global tourism market, an effective marketing communication strategy is needed. A local community-based approach is the key to creating an authentic and sustainable strategy. This article will discuss how marketing communications for cagcag weaving based on the local community of Pesalakan Banjar Pejeng Kangin Village can strengthen product identity and improve the economic welfare of local communities based on cultural tourism villages. Local community-based cagcag weaving marketing communication is an approach that utilizes the knowledge, skills and uniqueness of local communities to market cagcag weaving products. This approach aims to highlight the authenticity and cultural richness contained in cagcag woven products, especially the gegambir motif, while providing direct economic and tourism benefits to craftsmen and tourists. Cagcag weaving in Banjar Pesalakan, Pejeng Kangin village is a Bhakti sari weaving group. Cagcag weaving in Banjar Pesalakan has characteristics that are different from weaving in general, namely gegambir weaving. Gegambir weaving is a traditional weaving typical of the people of Banjar Pesalakan and can only be found and produced by the Sari Bhakti weaving group originating from Banjar Pesalakan. Gegambir weaving has a cloth width of approximately 20 to 45 cm (maximum 60 cm) and a cloth length of 2 meters. Generally, gegambir weaving is only used as a means of complementing ceremonial clothing, such as being used as a shawl, udeng, and gegambir woven cloth is also used for religious activities, teeth cutting ceremonies or often called mepandes, along with the development of fashion, the development of globalization of tourism and market demand for gegambir weaving which has now changed its function to interior designs such as tablecloths, wall hangings and room decorations as desired. This research is a qualitative perspective. In this qualitative approach, the emphasis is on the depth (quality) of data, not the amount (quantity) of data. The method used is the observation method, case study method and literature method, where in this observation method the researcher directly observes the object under study, namely the cagcag weaving of the Bhakti sari weaving group found in Banjar Pesalakan, Pejeng Kangin village.

OGOH-OGOH PARADE AS A TOURISM ATTRACTION Made Ika Kusuma Dewi; Bagus Ade Tegar Prabawa
Ride: Journal of Cultural Tourism and Religious Studies Vol. 2 No. 1 (2024): Vol 2 No 1
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/ride.v2i1.3626

Tourism is one of the driving forces of the economy and the largest contributor to foreign exchange in Indonesia which plays a very important role in providing the welfare of the community, especially those around tourism areas. Bali, with its beautiful traditions and religion, has always been an endless attraction for tourists, making the tourists who come amazed and enchanted. There are various types of Hindu religious holidays, one of which is Nyepi. Ogoh-ogoh is a work of sculpture in Balinese culture that depicts Bhuta Kala's personality. In the teachings of Hinduism, Bhuta Kala represents the power (Bhu) which means the universe and (Kala) which is immeasurable and undeniable. This research approach is qualitative research. According to qualitative research is an in-depth process that refers to a methodology for exploring human problems. The data analysis technique used by researchers is the SWOT Analysis Technique, which is a way of analyzing internal and external factors into strategic steps in optimizing a profitable business. The ogoh-ogoh parade attraction is presented on every road in Bali during the Pengerupukan holiday celebration. This attraction can only be enjoyed during the Nyepi holiday series. To increase tourist attraction, of course the tourist attractions developed in this ogoh-ogoh parade are ogoh-ogoh which can move when paraded, ogoh-ogoh with very good detail so that the visualization of the ogoh-ogoh is real. Keywords; Ogoh-ogoh parade, Tourism Attraction, Communication Pattern

DAYA TARIK KONTEN MEDIA SOSIAL TIKTOK TERHADAP WISATA SPIRITUAL PENGELUKATAN (STUDI KASUS AKUN TIKTOK TAMAN BEJI GRIYA WATERFALL 369) Made Ika Kusuma Dewi; I Nyoman Surpa Adisastra; Bagus Ade Tegar Prabawa
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 10 No 1 (2025): Volume 10 No 1
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/pariwisata.v10i1.4707

The attraction of tiktok social media content towards spiritual tourism plays a significant role in promotional media. tiktok content is often used as a link in information and connection between creators and the public. The public obtains information about spiritual tourism, namely hugging on the tiktok social media account @beji_griya_waterfall and creators can make a positive contribution in increasing local community income due to the management of spiritual hugging tourism at Beji Griya Waterfall Park and tourists who get spiritual healing and healing experiences. In the digital era, technological developments and the presence of social media have changed the way individuals interact, communicate and share information. How social media such as tiktok provides activities in communicating through video content and the features provided by tiktok social media can be an effective tool in conveying information about the spiritual tourism experience of melukat and healing at Beji Griya Waterfall Park. This approach aims to find out how TikTok social media has an impact on the audience at Beji Griya Waterfall Park. The type of approach used in this research is a qualitative perspective. Data analysis in this research was carried out using the triangulation technique analysis method, defined as a way of validating the data. This data includes using observation, interview and documentation techniques. Keywords: Social Media, Tiktok Account @beji_griya_waterfall, Spiritual Tourism, Taman Beji Griya Waterfall

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