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Made Ika Kusuma Dewi
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Journal : Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya

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KOMUNIKASI PEMASARAN TENUN CAGCAG SEBAGAI DAYA TARIK WISATA BUDAYA BERBASIS MASYARAKAT Made Ika Kusuma Dewi
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 9 No 2 (2024): Volume 9 No 2
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/pariwisata.v9i2.4025

Abstract

Marketing communications for Cagcag weaving, Banjar Pesalakan, can develop into a community-based cultural tourism village. To keep cagcag weaving relevant in the global tourism market, an effective marketing communication strategy is needed. A local community-based approach is the key to creating an authentic and sustainable strategy. This article will discuss how marketing communications for cagcag weaving based on the local community of Pesalakan Banjar Pejeng Kangin Village can strengthen product identity and improve the economic welfare of local communities based on cultural tourism villages. Local community-based cagcag weaving marketing communication is an approach that utilizes the knowledge, skills and uniqueness of local communities to market cagcag weaving products. This approach aims to highlight the authenticity and cultural richness contained in cagcag woven products, especially the gegambir motif, while providing direct economic and tourism benefits to craftsmen and tourists. Keywords: Marketing Communications, Cagcag Weaving, Community Based Cultural Tourism
DAYA TARIK KONTEN MEDIA SOSIAL TIKTOK TERHADAP WISATA SPIRITUAL PENGELUKATAN (STUDI KASUS AKUN TIKTOK TAMAN BEJI GRIYA WATERFALL 369) Made Ika Kusuma Dewi; I Nyoman Surpa Adisastra; Bagus Ade Tegar Prabawa
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 10 No 1 (2025): Volume 10 No 1
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/pariwisata.v10i1.4707

Abstract

The attraction of tiktok social media content towards spiritual tourism plays a significant role in promotional media. tiktok content is often used as a link in information and connection between creators and the public. The public obtains information about spiritual tourism, namely hugging on the tiktok social media account @beji_griya_waterfall and creators can make a positive contribution in increasing local community income due to the management of spiritual hugging tourism at Beji Griya Waterfall Park and tourists who get spiritual healing and healing experiences. In the digital era, technological developments and the presence of social media have changed the way individuals interact, communicate and share information. How social media such as tiktok provides activities in communicating through video content and the features provided by tiktok social media can be an effective tool in conveying information about the spiritual tourism experience of melukat and healing at Beji Griya Waterfall Park. This approach aims to find out how TikTok social media has an impact on the audience at Beji Griya Waterfall Park. The type of approach used in this research is a qualitative perspective. Data analysis in this research was carried out using the triangulation technique analysis method, defined as a way of validating the data. This data includes using observation, interview and documentation techniques. Keywords: Social Media, Tiktok Account @beji_griya_waterfall, Spiritual Tourism, Taman Beji Griya Waterfall
Co-Authors Anggara Putu Dharma Putra Bagus Ade Tegar Prabawa I Nyoman Surpa Adisastra