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All Journal At-Tadbir : jurnal ilmiah manajemen
Vaulia, Nindi
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Business Development Strategy Through The Business Model Canvas Approach of Omah Kopi Mandiri Tulungagung Satriyono, Gandung; Meme, Meme; Vaulia, Nindi; Rizky, Edwina Prastiwi Sri; Agustina, Eka
At-Tadbir : jurnal ilmiah manajemen Vol 8, No 2 (2024): At-Tadbir: jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/atd.v8i2.13923

Abstract

This research explores the implementation of Business Model Canvas (BMC) in business development strategies at Omah Kopi Mandiri Tulungagung. BMC is used as the foundation for their business strategy, introducing local coffee variations to diverse markets. The purpose of this study is to evaluate the application of BMC by Omah Kopi Mandiri Tulungagung in the expansion and development of their local coffee business. The qualitative research approach is carried out through interviews, observation, and analysis of documents related to BMC. The results of the analysis show the successful implementation of BMC by Omah Kopi Mandiri Tulungagung by successfully reaching a wide market segment, using distribution channels through their Instagram platform and offline stores. The main revenue comes from the sale of coffee products with a focus on production, packaging, and marketing. Cooperation with local coffee farmers and raw material suppliers is an important factor in the company's operations. This study confirms the successful implementation of BMC as the foundation of business strategy, while recommending expansion of distribution channels and product innovation to achieve a wider market share for Omah Kopi Mandiri Tulungagung's local coffee business
Co-Authors Eka Agustina, Eka Gandung Satriyono, Gandung Meme, Meme Rizky, Edwina Prastiwi Sri