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All Journal JURNAL PENDIDIKAN TAMBUSAI AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment)
Bilqis, Melinda
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Agriculture, Biological Sciences & Forestry Earth & Planetary Sciences Education Energy Environmental Science Social Sciences

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Environmental-Based Coffee Agroforestry Development Strategy in Pujon Forest Area Bilqis, Melinda; Putra , M. Ardian Permana; Purba, Kenny Prizky; Faizah, Fifi Nur
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 8 No. 2 (2024)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v8i2.430

Abstract

Agroforestry for coffee in the Pujon forest area needs development considering the importance of community well-being and livelihoods around the forest. Additionally, the forest environment must be preserved to prevent natural disasters in the surrounding areas. The main purpose of this research is to identify strengths that can be enhanced, evaluate weaknesses that need improvement, explore opportunities for development, and identify threats that need to be addressed in the context of environmentally based agroforestry in the Pujon forest area. The location was intentionally chosen in the Pujon subdistrict, Malang City. The Pujon forest area was selected for the study because the local community utilizes the land by growing vegetables, which increases the potential for natural disasters. The IFE matrix, EFE matrix, and SWOT analysis were applied. The IFE analysis yielded scores of 1.71 for strengths and 1.52 for weaknesses. Meanwhile, the EFE analysis scored 1.79 for opportunities and 1.64 for threats. The SWOT matrix analysis indicates that the strategy for developing environmentally based coffee agroforestry in the Pujon forest area falls within quadrant I. Therefore, the recommended strategy is to provide moral and material support to farmers who are willing to cultivate coffee plants, aiming to reduce the potential for natural disasters and utilize productive land.
Pendampingan UMKM oleh Mahasiswa Melalui Pemanfaatan Digital Marketing di Kota Malang Rizkiyah, Salsabila Putri Ainur; Avivah, Elmira Dhiva; Bilqis, Melinda; Syah, Mirza Andrian
Jurnal Pendidikan Tambusai Vol. 9 No. 1 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

UMKM memiliki peran krusial dalam mendukung pertumbuhan ekonomi Indonesia, terutama di tengah era Revolusi Industri 4.0 yang saat ini mulai beralih menuju Society 5.0. Beberapa pelaku UMKM ini mayoritas belum bisa menggunakan atau mengoperasikan sosial media atau penggunaan platform digital dengan maksimal, salah satu faktornya yakni keterbatasan pengetahuan mengingat usia pelaku UMKM. Namun, dengan adanya pendampingan dalam penggunaan teknologi agar para pelaku UMKM dapat mengoperasikan platform digital untuk usahanya dan usaha para pelaku UMKM akan semakin dikenal di jangkauan pasar yang lebih luas karena adanya sosial media tersebut. Kegiatan pengabdian bertujuan membantu pelaku UMKM di Malang untuk meningkatkan promosi dan pemasaran dari adanya penguasaan digital marketing secara efektif dan efisien. Metode yang digunakan pada penelitian ini yakni deskriptif kualitatif. Hasil dari penelitian ini yakni program pendampingan UMKM dapat membantu para pelaku UMKM untuk dapat menerapkan digital marketing yang baik untuk keberlanjutan pada masing-masing usaha.
Environmental-Based Coffee Agroforestry Development Strategy in Pujon Forest Area Bilqis, Melinda; Putra , M. Ardian Permana; Purba, Kenny Prizky; Faizah, Fifi Nur
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 8 No. 2 (2024)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v8i2.430

Abstract

Agroforestry for coffee in the Pujon forest area needs development considering the importance of community well-being and livelihoods around the forest. Additionally, the forest environment must be preserved to prevent natural disasters in the surrounding areas. The main purpose of this research is to identify strengths that can be enhanced, evaluate weaknesses that need improvement, explore opportunities for development, and identify threats that need to be addressed in the context of environmentally based agroforestry in the Pujon forest area. The location was intentionally chosen in the Pujon subdistrict, Malang City. The Pujon forest area was selected for the study because the local community utilizes the land by growing vegetables, which increases the potential for natural disasters. The IFE matrix, EFE matrix, and SWOT analysis were applied. The IFE analysis yielded scores of 1.71 for strengths and 1.52 for weaknesses. Meanwhile, the EFE analysis scored 1.79 for opportunities and 1.64 for threats. The SWOT matrix analysis indicates that the strategy for developing environmentally based coffee agroforestry in the Pujon forest area falls within quadrant I. Therefore, the recommended strategy is to provide moral and material support to farmers who are willing to cultivate coffee plants, aiming to reduce the potential for natural disasters and utilize productive land.
Co-Authors Avivah, Elmira Dhiva Faizah, Fifi Nur Mirza Andrian Syah Purba, Kenny Prizky Putra , M. Ardian Permana Rizkiyah, Salsabila Putri Ainur