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All Journal Al-Khidmah Jurnal Pengabdian Masyarakat Nuansa: Jurnal Penelitian Ilmu Sosial dan Keagamaan Islam
Bulgis, Faizah Malikal
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Religion Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences Other

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Optimalisasi Digital Marketing UMKM di Kelurahan Kebonsari Jember Irawati, Tri Novita; Bulgis, Faizah Malikal; Arrufaida, Zihana; Pambudi, Aisyah Ramadhini; Haris Triyadi, Mohammad; Ayu Nugraheni, Dyah
Al-Khidmah Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2024): JUNI
Publisher : Institute for Research and Community Service (LPPM) of the Islamic University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/jak.v4i1.2868

Abstract

Many Small and Medium Enterprise (UMKM) actors nowadays are constantly popping up. But the digital world demands that people can continue to innovate and compete. As an entry sign to the revolutionary age industry 4.0 digital technology has taken a toll on UMKM's marketing of products on social media or e-commerce. With that in mind, This was the goal of a KKN group's work program in the Kebonsari district of Jember. The role of the initiative isa digitalized marketing tool for UMKM perpetrators in Kebonsari as a form of student outreach to society using data collection methods of coordination, socialization, and counseling. Students will assist in creating a social media and e-commerce account to market their products.
NEGOSIASI KULTURAL DALAM UPAYA ISLAMISASI TRADISI ROKAT MASYARAKAT MADURA PROBOLINGGO Bulgis, Faizah Malikal; Rosa, Dien Vidia
NUANSA: Jurnal Penelitian Ilmu Sosial dan Keagamaan Islam Vol. 21 No. 2 (2024)
Publisher : Research Institute and Community Engagement of UIN MADURA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/nuansa.v21i2.15282

Abstract

In contemporary situations, the issue of the ancentral rokat tradition is closely associated with Islam. Nonetheless, in several literatures, reseachers typically concentrate on the history and rokat processes. Madura community in Tamansari Village, Probolinggo Regency, has a different history and meaning. Therefore, it is essential to examine the actions taken by the actors and the meanings that emerge in the community regarding changes in rokat tradition practice. This paper aims to examine the interpretation of the community and conduct a deeper analysis of the cultural negotiation process of the rokat tradition in the context of Islamization as a ritual practice. The research is conducted using a qualitative ethnographic research method, which includes direct observation, interviews, documentation, and a literature review, implementing the perspective of Mark R. Woodward. The research results indicate the existence of two categories of rokat leaders, namely the traditional Javanese rokat leader (adhering to ancestral teachings) and the Islamic rokat leader. The negotiation of Islamic rokat emerges through Islamic leaders who reinterpret the meaning of rokat within the framework of Islamic values, Meanwhile, Javanese rokat maintains the practice and traditional meaning. Islamic rokat is more preferred due to its relatively lower cost compared to Javanese rokat. However, some communities still firmly adhere to and believe in their traditional ancestral teachings, considering them as the refinement of tradition rather than just symbols.
Co-Authors Arrufaida, Zihana Ayu Nugraheni, Dyah Dien Vidia Rosa Haris Triyadi, Mohammad Irawati, Tri Novita Pambudi, Aisyah Ramadhini