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All Journal Al-Khidmah Jurnal Pengabdian Masyarakat
Ayu Nugraheni, Dyah
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Religion Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences

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Optimalisasi Digital Marketing UMKM di Kelurahan Kebonsari Jember Irawati, Tri Novita; Bulgis, Faizah Malikal; Arrufaida, Zihana; Pambudi, Aisyah Ramadhini; Haris Triyadi, Mohammad; Ayu Nugraheni, Dyah
Al-Khidmah Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2024): JUNI
Publisher : Institute for Research and Community Service (LPPM) of the Islamic University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/jak.v4i1.2868

Abstract

Many Small and Medium Enterprise (UMKM) actors nowadays are constantly popping up. But the digital world demands that people can continue to innovate and compete. As an entry sign to the revolutionary age industry 4.0 digital technology has taken a toll on UMKM's marketing of products on social media or e-commerce. With that in mind, This was the goal of a KKN group's work program in the Kebonsari district of Jember. The role of the initiative isa digitalized marketing tool for UMKM perpetrators in Kebonsari as a form of student outreach to society using data collection methods of coordination, socialization, and counseling. Students will assist in creating a social media and e-commerce account to market their products.
Co-Authors Arrufaida, Zihana Bulgis, Faizah Malikal Haris Triyadi, Mohammad Irawati, Tri Novita Pambudi, Aisyah Ramadhini