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All Journal Al-Khidmah Jurnal Pengabdian Masyarakat Banco: Jurnal Manajemen dan Perbankan Syariah
Rimadini, Amalia
Unknown Affiliation
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pemberdayaan UMKM Tepung Mocaf Melalui Inovasi Produk Lokal dan Penerapan Digital Marketing Awa, Awa; Rimadini, Amalia; Mulyadi, Musa; Rifky Ramadhan, Muhamad; Kurniawan Dwitama, Kiki; Nurastri Mustika, Siti Juwita; Yuningsih, Erni
Al-Khidmah Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2024): OKTOBER
Publisher : Institute for Research and Community Service (LPPM) of the Islamic University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/jak.v4i2.3204

Abstract

Sukabumi Regency is known as an agricultural producer, including cassava, which is the main commodity in Pasirdoton Village, Cidahu District. This village utilizes local wisdom in the agricultural sector to develop Mocaf Flour MSMEs. To increase competitiveness, sales results, and market share, empowerment and development of cassava flour-based products are very important. The Community Service (PkM) Team of Djuanda University applied observation, interview, socialization, and implementation methods to introduce derivative products such as Mocaf Noodles and Mocaf Cookies. The results showed a significant increase in brand awareness through social media and e-commerce, as well as an increase in sales with positive reviews from consumers. This program succeeded in introducing product innovation, expanding market access, and strengthening the brand identity of Mocaf Flour MSMEs, which are expected to survive and develop in the long term through the application of technology and digital marketing strategies.
Mediating Mechanism to Loyalty: Evidence from Indonesia’s Halal Coffee Shop Sector in a Sustainability-Oriented Framework Rimadini, Amalia; Sudarijati; Silaningsih, Endang
BANCO: Jurnal Manajemen dan Perbankan Syariah Vol 7 No 2 (2025): Banco: Jurnal Manajemen dan Perbankan Syariah
Publisher : Institut Agama Islam Negeri Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/banco.v7i2.14846

Abstract

Purpose – This study investigates how service quality and promotion influence customer loyalty through the mediating role of customer satisfaction in the rapidly expanding halal coffee shop sector in Indonesia. Recent shifts in consumer behavior toward value-driven, ethical, and sustainability-oriented consumption have repositioned loyalty as a strategic indicator of long-term business resilience in Muslim-majority markets. Drawing on SERVQUAL, Expectation–Confirmation Theory, and principles of Shariah service ethics, this research employs a quantitative approach using 100 valid responses collected through non-probability and accidental sampling. Method – Data were analyzed using descriptive statistics, path analysis, and Sobel testing to assess the significance of the mediating effects. Findings – The findings show that service quality and promotion positively and significantly affect customer satisfaction and loyalty, while satisfaction itself serves as a strong mediating mechanism that strengthens the indirect effects of both predictors.. Pratical Implication – This study contributes theoretically by integrating Islamic ethical perspectives into mainstream loyalty models, and practically by offering sustainability-driven implications for halal-based service enterprises. Originality/value – These results highlight the strategic importance of delivering trustworthy, ethical, and sustainable service experiences aligned with Shariah values to cultivate long-term customer attachment
Co-Authors Awa, Awa Endang Silaningsih Erni Yuningsih Kurniawan Dwitama, Kiki Mulyadi, Musa Nurastri Mustika, Siti Juwita Rifky Ramadhan, Muhamad Sudarijati