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All Journal Jurnal EK dan BI Al-Khidmah Jurnal Pengabdian Masyarakat Amkop Management Accounting Review (AMAR)
Azmi, Raisa
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Peran Digitalisasi Dalam Mengoptimalkan Pertumbuhan UMKM Di Desa Pematang Jering Kabupaten Batubara Nisa, Sofatun; Aisyah, Siti; Azmi, Raisa; Ruslita Batubara, Aisyah Norma; Arief Rahmadiansyah Purba, Muhammad
Al-Khidmah Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2024): OKTOBER
Publisher : Institute for Research and Community Service (LPPM) of the Islamic University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/jak.v4i2.3300

Abstract

Pematang Jering Village as a Location for KKN Group 15 North Sumatra State Islamic University has MSME businesses, however, MSME businesses in this village are hampered by knowledge of online media. they find it difficult to use digital marketing. During this marketing system, they only go offline by leaving their goods at the shop or by calling if someone wants to order. Therefore, external assistance is needed to improve the community's ability to manage MSMEs. Based on this phenomenon, the KKN group decided to provide outreach to these MSMEs after observing and discussing with the community and the Pematang Jering MSMEs. The aim is to make it easier for people to use digital platforms. This outreach has proven effective in increasing public knowledge and interest in marketing their products. This socialization program results in people understanding and experiencing the usefulness and enjoyment of using digital platforms and providing great opportunities for businesses in the village to become more advanced.
EFEKTIVITAS APLIKASI PENDAFTARAN PESERTA DIDIK BARU SECARA ONLINE OLEH BALAI PENJAMINAN MUTU PENDIDIKAN PROVINSI SUMATERA UTARA (TEORI AIETA : AWARENESS, INTEREST, EVALUATION, TRIAL, DAN ADOPTION) Aisyah, Siti; Azmi, Raisa
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 2 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i2.1876

Abstract

This research focuses on the effectiveness of the online new learner registration application developed by the Education Quality Assurance Center of North Sumatra Province. The AIETA theory (Awareness, Interest, Evaluation, Trial, Adoption) is used to understand the process of application acceptance by the community. In this study, AIETA theory is used to understand the stages of application acceptance by the community. These stages include Awareness of the app, Interest in using the app, Evaluation of the app, Trial of the app, and Adoption of the app. Thus, this study shows that the online new learner enrollment application has the potential to increase the effectiveness of new learner enrollment, but some problems need to be fixed. Thus, this application can be one of the effective solutions in improving the effectiveness of new student admissions in North Sumatra Province. The results of the interview show that the community has been able to adjust to the online new student registration system, and this system makes it easier for parents of students to register their children as prospective new students, makes it easier to find information about the school's profile and excellence and the admission of new students will be more practical, effective and efficient.
The Impact of Industry 4.0 Training on Human Resource Management Quality in the Digital Era: The Mediating Role of Job Readiness Azmi, Raisa; Lubis, Fauzi Arif; Nurbaiti, Nurbaiti
Amkop Management Accounting Review (AMAR) Vol. 5 No. 1 (2025): January - June
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i1.2714

Abstract

Di era digital, perkembangan teknologi menuntut tenaga kerja untuk memiliki keterampilan yang relevan guna meningkatkan efisiensi dan produktivitas dalam organisasi. Tujuan penelitian ini adalah untuk menguji pengaruh Diklat 4.0 terhadap mutu SDM pada staf Balai Penjaminan Mutu Pendidikan (BPMP) Sumatera Utara dengan kesiapan kerja sebagai variabel intervening. Sebanyak 30 responden yang telah bekerja di BPMP Sumatera Utara minimal 2 tahun diikutsertakan dalam penelitian kuantitatif ini dengan menggunakan teknik Structural Equation Model (SEM) berbasis Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa Diklat 4.0 berpengaruh langsung dan signifikan terhadap mutu SDM, kesiapan kerja berpengaruh positif terhadap mutu SDM, dan Diklat 4.0 berpengaruh positif dan signifikan terhadap kesiapan kerja. Selain itu, kesiapan kerja terbukti sebagai variabel mediasi pada hubungan antara Pelatihan 4.0 dan kualitas MSDM. Penelitian ini menggarisbawahi pentingnya pengembangan keterampilan berbasis teknologi dalam meningkatkan kesiapan kerja dan efektivitas manajemen sumber daya manusia di era digital.
Co-Authors Arief Rahmadiansyah Purba, Muhammad Arifin Fauzi Lubis Nisa, Sofatun Nurbaiti Nurbaiti Ruslita Batubara, Aisyah Norma Siti Aisyah