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All Journal Jurnal Bina Bangsa Ekonomika Al-Khidmah Jurnal Pengabdian Masyarakat
Ruslita Batubara, Aisyah Norma
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Peran Digitalisasi Dalam Mengoptimalkan Pertumbuhan UMKM Di Desa Pematang Jering Kabupaten Batubara Nisa, Sofatun; Aisyah, Siti; Azmi, Raisa; Ruslita Batubara, Aisyah Norma; Arief Rahmadiansyah Purba, Muhammad
Al-Khidmah Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2024): OKTOBER
Publisher : Institute for Research and Community Service (LPPM) of the Islamic University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/jak.v4i2.3300

Abstract

Pematang Jering Village as a Location for KKN Group 15 North Sumatra State Islamic University has MSME businesses, however, MSME businesses in this village are hampered by knowledge of online media. they find it difficult to use digital marketing. During this marketing system, they only go offline by leaving their goods at the shop or by calling if someone wants to order. Therefore, external assistance is needed to improve the community's ability to manage MSMEs. Based on this phenomenon, the KKN group decided to provide outreach to these MSMEs after observing and discussing with the community and the Pematang Jering MSMEs. The aim is to make it easier for people to use digital platforms. This outreach has proven effective in increasing public knowledge and interest in marketing their products. This socialization program results in people understanding and experiencing the usefulness and enjoyment of using digital platforms and providing great opportunities for businesses in the village to become more advanced.
PERAN MOTIVASI DALAM MENINGKATKAN PRODUKTIVITAS UMKM DI ERA EKONOMI DIGITAL Anriani Ritonga, Mei; Ruslita Batubara, Aisyah Norma; Lubis, M. Syahrozi; Hayati, Fitri
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.775

Abstract

This study aims to examine the role of motivation, both intrinsic and extrinsic motivation in increasing the productivity of Micro, Small and Medium Enterprises (UMKM) in the digital era. This study also focuses on identifying the types of motivation that have the most influence on the success of UMKM digital transformation. The method used in this study is descriptive with a qualitative approach based on secondary data taken from various relevant journals. The results of this study indicate that intrinsic motivation, such as the desire to develop, learn and innovate, and extrinsic motivation, such as government support, financial incentives and awards, significantly increase UMKM productivity.
Co-Authors Anriani Ritonga, Mei Arief Rahmadiansyah Purba, Muhammad Azmi, Raisa Fitri Hayati Lubis, M. Syahrozi Nisa, Sofatun Siti Aisyah