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All Journal Dinamis : Journal of Islamic Management and Bussiness Jurnal Pembangunan Perikanan dan Agribisnis
Ariadi, Rizal
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Economics, Econometrics & Finance Social Sciences

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Analisis usaha keramba jaring apung ikannila (oreorchromis niloticus) di desa loa deras kecamatan penyinggahan kabupaten kutai barat Ariadi, Rizal; Abdusysyahid, said; Oktawati, Nurul Ovia
Jurnal Pembangunan Perikanan dan Agribisnis Vol 11 No 2 (2024): edisi online
Publisher : 2339-1324

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Abstract

The purpose of this study was to analyze the business income of tilapia floating net cages in Loa Deras Village and determine the level of business feasibility based on value (Revenue Cost Ratio). This research was conducted in January 2021 – June 2022 in Loa Deras Village, Peninggahan District, West Kutai Regency. The data collection method used is a case study, which is a detailed study of a research subject. The sampling method used is Saturated Sampling or Census with a total of 30 respondents. The data obtained was analyzed using a qualitative-quantitative descriptive method with a focus on income analysis methods and business feasibility based on parameters (Revenue Cost Ratio) of Tilapia floating net cage business in Loa Deras Village. Based on the results of the analysis, the total income value of the respondents was Rp. 239,337,778/month with an average of Rp. 7,977,926/month/respondent. The results of the income analysis show that floating net cage entrepreneurs are profitable and feasible to continue, as evidenced by the ratio of revenues being greater than the costs incurred which can be explained by the average R/C ratio value of 2.3 times greater.
The Influence of Brand Image, Promotional Attractiveness, and Halal Awareness on Purchasing Decisions through Purchase Interest in Bread Product. ariadi, rizal; Puspita, Rosana Eri
Dinamis : Journal of Islamic Management and Bussiness Vol. 7 No. 2 (2024): Oktober: Journal of Islamic Management and Bussiness
Publisher : Institut Agama Islam Negeri Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/dinamis.v7i2.6345

Abstract

Along with the growth of technology that affects science, culture, and technology, consumers also receive various information that affects consumer lifestyles, one of which is the development of food consumption. Currently, most people prefer fast food and convenience food, so the average food consumption in Indonesia is relatively high. This study was conducted to analyze the influence of brand image, promotional attractiveness and halal awareness on purchasing decisions with purchase interest as an intervening variable and using respondents of Aoka Bread consumers in Semarang Regency. This study used quantitative research using multiple linear regression analysis. The sampling technique uses purposive sampling with a total of 100 respondents. The results of the T-test showed that brand image does not have a positive and significant effect on purchasing decisions, promotional attractiveness has a positive and significant effect on purchasing decisions, halal awareness does not have a positive or significant effect on purchasing decisions, and buying interest has a positive and significant effect on purchasing decisions. The results of the F test showed that simultaneously, brand image, promotional attractiveness, and halal awareness affect purchasing decisions, and simultaneously, brand image, promotional attractiveness, and halal awareness affect consumer buying interest. For future research, it is recommended to choose a different case study and includes additional variables. This will strengthen understanding and provide deeper insight into how consumers know the product and so that interest in buying again.
Co-Authors Oktawati, Nurul Ovia Puspita, Rosana Eri Said Abdusysyahid