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All Journal Safari : Jurnal Pengabdian Masyarakat Indonesia Jurnal Pajak dan Analisis Ekonomi Syariah
Haikal Dzikri Daulay
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Arts Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Public Health Other

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Analisis Pengaruh Tingkat Pengangguran Terhadap Kemiskinan Melalui Pertumbuhan Ekonomi di Sumatera Utara Haikal Dzikri Daulay; Siti Endang Sariniah; Zahra Audi Maharani
Jurnal Pajak dan Analisis Ekonomi Syariah Vol. 1 No. 3 (2024): Juli: Jurnal Pajak dan Analisis Ekonomi Syariah
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jpaes.v1i3.261

Abstract

The research is a process of analyzing the effect of unemployment on poverty through economic growth in North Sumatra Province from 2021 until 2023. The survey was conducted in 2023 districts/cities in North Sumatra Province by the North Sumatra Central Statistics Agency. 2021-2023. The results of this research state that population growth has a strong significance on the level of open unemployment. However, economic growth has a negative impact on the open unemployment rate. At the same time, population size and economic level are related to open unemployment. These results suggest that states and city governments should pay more attention to this issue. To improve the regional economy and slow population growth, apart from investing money, the focus should also be on creating new jobs. In this way, more people will get jobs and the problems of unemployment and poverty will be reduced.
Digitalisasi pembayaran dan strategi branding UMKM: Studi kasus pada Apotik Kasih Ibu dan usaha Toko Kue Herawati di Kecamatan Balige dalam perspektif SDGs Haikal Dzikri Daulay; Nur Sa’diah Saragih; Rodiatul Husna; Shopi Regina; Zuhrinal M. Nawawi
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 6 No. 1 (2026): Januari: SAFARI: Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v6i1.3459

Abstract

This community engagement program demonstrated how the digitalization of payment systems and branding strategies can enhance the competitiveness of micro, small, and medium enterprises (MSMEs) in Indonesia’s growing digital economy. The program analyzed the implementation of the Quick Response Code Indonesian Standard (QRIS) at Kasih Ibu Pharmacy and the branding development process through the creation of the MSME business name Herawati Cake. Using a descriptive qualitative approach, the study collected data through direct observation, semi-structured interviews, and documentation involving business owners and customers.The implementation of QRIS significantly improved transaction efficiency, transparency, and convenience, while promoting financial inclusion and aligning with SDG 9 (Industry, Innovation, and Infrastructure). Concurrently, the branding initiative through the name Herawati Cake strengthened the enterprise’s business identity, enhanced consumer trust, and contributed to SDG 8 (Decent Work and Economic Growth) by supporting sustainable local entrepreneurship.Overall, this community engagement activity provided empirical evidence that digital payment adoption and strategic branding serve as practical instruments for MSMEs to adapt to technological change, increase customer engagement, and actively contribute to Indonesia’s sustainable development goals.
Co-Authors Nur Sa’diah Saragih Rodiatul Husna Shopi Regina Siti Endang Sariniah Zahra Audi Maharani Zuhrinal M. Nawawi