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All Journal Safari : Jurnal Pengabdian Masyarakat Indonesia Jurnal Ilmiah Ekonomi dan Manajemen
Shopi Regina
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Arts Humanities Languange, Linguistic, Communication & Media Public Health Other

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PENERAPAN MANAJEMEN RISIKO TERHADAP PERSAINGAN INDUSTRI CAFE DALAM UPAYA MEMPERTAHANKAN LOYALITAS PELANGGAN PADA CAFE MAHONI Asrika Winana Farida Ayu; Rizka Asrina; Shopi Regina; Bahzatun Nur Harahap; Arsyadona Arsyadona
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 12 (2024): Desember
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i12.3279

Abstract

The rapid growth of the café industry in urban areas has intensified competition, requiring each cafe to retain customer loyalty through effective business strategies. Cafe Mahoni, located in a strategic area, faces external challenges such as environmental noise and intense competition, as well as internal challenges related to managerial oversight and limited facilities. This study aims to analyze the application of risk management at Cafe Mahoni to maintain customer loyalty. Using Primary Data Analysis (PDA) methods through interviews, surveys, and observations, this research identifies risk factors and their handling strategies. The results show that facility rejuvenation, increased supervision frequency, and the implementation of service and product quality assurance standards play a vital role in maintaining customer satisfaction and loyalty, thereby enhancing Cafe Mahoni's competitiveness in the café industry.
Digitalisasi pembayaran dan strategi branding UMKM: Studi kasus pada Apotik Kasih Ibu dan usaha Toko Kue Herawati di Kecamatan Balige dalam perspektif SDGs Haikal Dzikri Daulay; Nur Sa’diah Saragih; Rodiatul Husna; Shopi Regina; Zuhrinal M. Nawawi
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 6 No. 1 (2026): Januari: SAFARI: Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v6i1.3459

Abstract

This community engagement program demonstrated how the digitalization of payment systems and branding strategies can enhance the competitiveness of micro, small, and medium enterprises (MSMEs) in Indonesia’s growing digital economy. The program analyzed the implementation of the Quick Response Code Indonesian Standard (QRIS) at Kasih Ibu Pharmacy and the branding development process through the creation of the MSME business name Herawati Cake. Using a descriptive qualitative approach, the study collected data through direct observation, semi-structured interviews, and documentation involving business owners and customers.The implementation of QRIS significantly improved transaction efficiency, transparency, and convenience, while promoting financial inclusion and aligning with SDG 9 (Industry, Innovation, and Infrastructure). Concurrently, the branding initiative through the name Herawati Cake strengthened the enterprise’s business identity, enhanced consumer trust, and contributed to SDG 8 (Decent Work and Economic Growth) by supporting sustainable local entrepreneurship.Overall, this community engagement activity provided empirical evidence that digital payment adoption and strategic branding serve as practical instruments for MSMEs to adapt to technological change, increase customer engagement, and actively contribute to Indonesia’s sustainable development goals.
Co-Authors Arsyadona Arsyadona Asrika Winana Farida Ayu Bahzatun Nur Harahap Haikal Dzikri Daulay Nur Sa’diah Saragih Rizka Asrina Rodiatul Husna Zuhrinal M. Nawawi