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All Journal Kreativitas Pada Pengabdian Masyarakat (Krepa) Management Analysis Journal
Eva Sofiana
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Arts Humanities Economics, Econometrics & Finance Education Energy Public Health Social Sciences Other

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SOSIALISASI ETIKA DALAM KEHIDUPAN SEHARI-HARI DI SDN 151 BENGKULU UTARA Aprillia Sherli Manullang; Jannah, Cindy Widia Rahmatul; Eva Sofiana; Fabio Aji Oktavianto; Pavel Muhammad Alfayed; Zaky Muammar; Kiki Amaliah
Kreativitas Pada Pengabdian Masyarakat (Krepa) Vol. 3 No. 2 (2024): Kreativitas Pada Pengabdian Masyarakat (Krepa)
Publisher : CV SWA Anugerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8765/krepa.v3i2.5646

Abstract

Etika merupakan ilmu tentang kesusilaan dan sopan santun yang mempunyai tujuan mengatur perilaku manusia saat bermasyarakat yang melibatkan aturan atau prinsip dan menentukan tingkah laku yang benar. Kehidupan yang modern seperti saat ini, perilaku siswa cenderung kehilangan sopan santun terhadap guru di sekolah. Etika dalam pergaulan diperlukan agar mewujudkan kehidupan damai penuh keteraturan, ketertiban, dan keharmonisan dalam kehidupan dengan orang lain seperti di keluarga, di sekolah, dan masyarakat. Metode kegiatan yang digunakan saat sosialisasi ini adalah metode ceramah dan praktik. Hasil dari kegiatan sosialisasi ini adalah menanamkan perilaku saling menyapa, menghormati guru di sekolah, menghormati orang yang lebih tua, bersikap baik dengan sesama teman, dan berbahasa yang santun ketika berbicara pada siswa/i SDN 151 Bengkulu Utara. Kata kunci: Pendidikan karakter; Etika; Lingkungan Sosial. Ethics is the science of decency and manners that has the aim of regulating human behavior when socializing which involves rules or principles and determines the right behavior. In today's modern life, students' behavior tends to lose their manners towards teachers at school. Ethics in relationships are needed in order to realize a peaceful life full of order, order, and harmony in life with others such as in the family, at school, and in society. The methods used during this socialization were lecture and practice. The result of this socialization activity is to instill the behavior of greeting each other, respecting teachers at school, respecting elders, being kind to fellow friends, and speaking politely when speaking to students of SDN 151 Bengkulu Utara. Keywords: Character education; Ethics; Social Environment
FoMO And Discounts: Why Generation Z Can't Resist Online Shopping? Eva Sofiana; Rina Suthia Hayu
Management Analysis Journal Vol. 14 No. 2 (2025): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v14i2.26979

Abstract

This study  aims to explore the influence of social media influencers, fear of missing out (FoMO), shopping lifestyle, and discount prices on impulse buying among Generation Z TikTok and Instagram users in Indonesia. The objective is to identify key factors influencing Gen Z’s online impulse buying, highlighting the urgency due to the rising trend of digital-driven impulsive consumption. Using a quantitative approach, this study analyzed data from 130 respondents selected through random sampling techniques. Data analysis using Structural Equation Modeling-Partial Least Squares (SEM-PLS) reveals that social media influencers, fear of missing out (FoMO), and discount prices positively influence impulse buying, with FoMO having the most significant influence. However, the shopping lifestyle was found to have no significant influence on impulse buying. These findings have important implications for marketers, suggesting that they optimize collaboration with influencers who match the target market, design promotional strategies that utilize FoMO elements ethically, and implement structured discount pricing strategies. For consumers, this study encourages awareness of the influence of influencers and FoMO on purchasing decisions, as well as the importance of self-control. For companies, it provides insights to develop effective digital marketing strategies by leveraging FoMO and discounts, especially to attract Gen Z.    
Co-Authors Aprillia Sherli Manullang Fabio Aji Oktavianto Jannah, Cindy Widia Rahmatul Kiki Amaliah Pavel Muhammad Alfayed Rina Suthia Hayu Zaky Muammar