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All Journal Journal of Management and Creative Business Ekonomi Keuangan Syariah dan Akuntansi Pajak
Imamatuz Zakiyah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Other

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Pengaruh Rating dan Ulasan Pelanggan di E-commerce Terhadap Keputusan Pembelian Skincare Somethinc pada Konsumen di Prambon Imamatuz Zakiyah; Afifatus Sholikhah; Ummi Lathifatus Sholichah; Nur Qomariyah; Nuriya Sinta Dewi; Heni Nur Aidah; Sandy Bramantyo
Ekonomi Keuangan Syariah dan Akuntansi Pajak Vol. 1 No. 3 (2024): Juli : Jurnal Ekonomi Keuangan Syariah dan Akuntansi Pajak
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/eksap.v1i3.205

Abstract

The evolution of technology has changed consumer behavior, especially in terms of online shopping in e-commerce, which has resulted in marketplace platform competition increasing significantly. This study aims to examine the effect of customer ratings and reviews on purchasing decisions on Somethinc skincare products in Prambon sub-district, Sidoarjo Regency. This research adopts quantitative methods. Data were analyzed using SPSS software. The results showed that there was a positive and significant influence between ratings on purchasing decisions, as well as customer reviews also showed a positive and significant influence on purchasing decisions for Somethinc products in e-commerce.
Pengaruh Ease Of Use Dan E Service Quality Terhadap Keputusan Pengguna Shopee Melalui Trust Pada Generasi Z Sidoarjo Imamatuz Zakiyah; Farichatul Khafidah; Nuriya Sinta Dewi
Journal of Management and Creative Business Vol. 3 No. 1 (2025): January : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v3i1.3782

Abstract

The rapid development of digital technology has significantly changed many aspects of life, including the way Generation Z consumes and transacts. With the number of Generation Z members living in Sidoarjo Regency as many as 748,390 people, according to data from the Central Statistics Agency (BPS) in 2020, they are a fairly large demographic for e-commerce trends. This generation is known as an active user of digital technology, especially e-commerce platforms such as Shopee. Shopee as the platform with the most visitors in Indonesia in 2023 recorded 2.35 billion visits, making it an interesting subject to study. This study aims to examine how the quality of electronic services and ease of use influence Shopee user decisions, with trust as a mediating variable. Data were obtained from literature observations and analysis of current e-commerce trends. Previous research findings show mixed results regarding the relationship between these factors, creating opportunities for further exploration. Through a quantitative approach, this study is expected to provide in-depth insight into the consumption behavior of Generation Z in the digital era. The results are not only useful for e-commerce platforms in developing marketing strategies, but can also be an important reference in developing literature related to e-commerce and consumer behavior.
Co-Authors Afifatus Sholikhah Farichatul Khafidah Heni Nur Aidah NUR QOMARIYAH Nuriya Sinta Dewi Sandy Bramantyo Ummi Lathifatus Sholichah